Esp32 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Esp32 sales on Amazon US totaled 12,100 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $259,972 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 49.7% of revenue, while a typical listing is priced at $26.74. The keyword itself pulled 67,844 Amazon queries over the same period (▲ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the esp32 Top 50 moved 111,650 units and $2,249,042 in cumulative sales — an average of 9,304 units and $187,420 per month. Monthly throughput topped out at 12,100 units in July 2026 and dipped to 6,500 in August 2025, leaving the latest reading 86.2% higher than August 2025.
Esp32 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.1K
▲ 6.6% MoM
Monthly Revenue 2026/07
$260K
▲ 10.9% MoM
Top 10 Market Share 2026/07
53.7%
Esp32 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold esp32 listing on Amazon US in July 2026 is ASIN B0D8T53CQ5 (Brand: ELEGOO), which sold 1,000 units at $19.99 apiece — equal to 8.3% of every unit tracked in this report.
The Top 10 ASINs account for 6,500 units and $129,155 in July 2026 — 53.7% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Esp32' on Amazon
July 2026
![Arduino UNO R4 WiFi [ABX00087] - Renesas RA4M1 + ESP32-S3, Wi-Fi, Bluetooth, USB-C, CAN, 12-bit DAC, OP AMP, Qwiic Connector, 12x8 LED Matrix for Advanced IoT & Embedded Projects (ASIN B0C8V88Z9D), rank #4 by monthly sales volume for 'Esp32' on Amazon](https://m.media-amazon.com/images/I/614tXIQWSRL._AC_UY512_.jpg)
![Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3, USB-C, Wi-Fi, Bluetooth, HID Support, MicroPython Compatible for IoT & Embedded Projects (ASIN B0C947BHK5), rank #8 by monthly sales volume for 'Esp32' on Amazon](https://m.media-amazon.com/images/I/61rzqtm-p+L._AC_UY512_.jpg)
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D8T53CQ5
ELEGOO 3PCS ESP32 Dev Boards, ESP-WROOM-32, USB-C, WiFi Bluetooth 4.2 | Low-power IoT Applications, Smart Devices, Automation, Wireless Communication, GPIO Headers, Simplifying Development
1K
▲ 0.0%vs. prior month
$19.2K
latest month
12-month trend
B08D5ZD528
ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)
1K
▲ 0.0%vs. prior month
$16.8K
latest month
12-month trend
B0C69FFVHH
Seeed Studio XIAO ESP32 S3 Sense - 2.4GHz Wi-Fi, BLE 5.0, OV2640 Camera Sensor, Digital Microphone, 8MB PSRAM, 8MB Flash, Battery Charge Supported, Rich Interface, IoT, Embedded ML …
1K
▲ 100.0%vs. prior month
$24K
latest month
12-month trend
B0C8V88Z9D
Arduino UNO R4 WiFi [ABX00087] - Renesas RA4M1 + ESP32-S3, Wi-Fi, Bluetooth, USB-C, CAN, 12-bit DAC, OP AMP, Qwiic Connector, 12x8 LED Matrix for Advanced IoT & Embedded Projects
500
▲ 0.0%vs. prior month
$13.8K
latest month
12-month trend
B0DJ6N55FX
XIAO ESP32C6 3PCS Pack - 2.4GHz Wi-Fi 6, BLE 5.0, Zigbee, Matter, Thread, onboard Antenna and External Antenna Interface
500
▲ 0.0%vs. prior month
$11.5K
latest month
12-month trend
B0718T232Z
HiLetgo ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA for Arduino IDE
500
▲ 25.0%vs. prior month
$5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Esp32 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
seeed studio is the best-performing esp32 brand in July 2026, moving 2,000 units across 3 ASINs for 30.8% of Top 10 volume. ELEGOO follows with 1,000 units (15.4%), ahead of AITRIP on 1,000 units (15.4%).
With 7 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.79 to $22.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
seeed studio
3 ASINs in Top 10
30.8%
Units
2K
Revenue
$45.5K
Avg. price
$22.32
B0C69FFVHH
$23.99·★4.1·318 revsSeeed Studio XIAO ESP32 S3 Sense - 2.4GHz Wi-Fi, BLE 5.0, OV2640 Camera Sensor, Digital Microphone, 8MB PSRAM, 8MB Flash, Battery Charge Supported, Rich Interface, IoT, Embedded ML …
Units sold1KB0DJ6N55FX
$22.99·★4.6·85 revsXIAO ESP32C6 3PCS Pack - 2.4GHz Wi-Fi 6, BLE 5.0, Zigbee, Matter, Thread, onboard Antenna and External Antenna Interface
Units sold500B0DGX3LSC7
$19.99·★4.8·76 revsXIAO ESP32C3 3PCS Pack - RISC-V Tiny MCU Board with Wi-Fi and Bluetooth5.0, Battery Charge Supported, Power Efficiency and Rich Interface
Units sold500
ELEGOO
1 ASIN in Top 10
15.4%
Units
1K
Revenue
$19.2K
Avg. price
$19.99
B0D8T53CQ5
$19.99·★4.6·474 revsELEGOO 3PCS ESP32 Dev Boards, ESP-WROOM-32, USB-C, WiFi Bluetooth 4.2 | Low-power IoT Applications, Smart Devices, Automation, Wireless Communication, GPIO Headers, Simplifying Development
Units sold1K
AITRIP
1 ASIN in Top 10
15.4%
Units
1K
Revenue
$16.8K
Avg. price
$16.79
B08D5ZD528
$16.79·★4.4·1.2K revsESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)
Units sold1K
Trending Esp32 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0718T232Z booked 500 units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0C69FFVHH leads positive momentum with ▲ 100.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0718T232Z
HiLetgo ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA for Arduino IDE
Price
$9.99
Rating
4.4
Reviews
1.6K
Latest month sales
B0DGX3LSC7
XIAO ESP32C3 3PCS Pack - RISC-V Tiny MCU Board with Wi-Fi and Bluetooth5.0, Battery Charge Supported, Power Efficiency and Rich Interface
Price
$19.99
Rating
4.8
Reviews
76
Latest month sales
B0C69FFVHH
Seeed Studio XIAO ESP32 S3 Sense - 2.4GHz Wi-Fi, BLE 5.0, OV2640 Camera Sensor, Digital Microphone, 8MB PSRAM, 8MB Flash, Battery Charge Supported, Rich Interface, IoT, Embedded ML …
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.1
Reviews
318
Latest month sales
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