Physicians Formula Butter Bronzer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Physicians Formula Butter Bronzer sales on Amazon US totaled 138,000 units in July 2026 (▼ 39.7% vs. the prior month), generating an estimated $2,287,576 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 64.9% of revenue, while a typical listing is priced at $14.54. The keyword itself pulled 25,216 Amazon queries over the same period (▲ 21.9% MoM).
Zooming out to the 12-month window ending July 2026, the physicians formula butter bronzer Top 50 moved 1,721,450 units and $30,935,988 in cumulative sales — an average of 143,454 units and $2,577,999 per month. Monthly throughput topped out at 229,000 units in June 2026 and dipped to 84,800 in May 2026, leaving the latest reading 23.9% higher than August 2025.
Physicians Formula Butter Bronzer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
138K
▼ 39.7% MoM
Monthly Revenue 2026/07
$2.3M
▼ 51.9% MoM
Top 10 Market Share 2026/07
55.1%
Physicians Formula Butter Bronzer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold physicians formula butter bronzer listing on Amazon US in July 2026 is ASIN B074PTZCNX (Brand: L'Oreal Paris), which sold 20,000 units at $14.97 apiece — equal to 14.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 76,000 units and $1,484,670 in July 2026 — 55.1% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Physicians Formula Butter Bronzer' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
8K
▲ 33.3%vs. prior month
$152.3K
latest month
12-month trend
B018B8Q5Z6
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
7K
▲ 0.0%vs. prior month
$94K
latest month
12-month trend
B0FTQFVVC4
L'Oreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick, Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow, 110 Toasted Sunlight
5K
▼ 16.7%vs. prior month
$56.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Physicians Formula Butter Bronzer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing physicians formula butter bronzer brand in July 2026, moving 25,000 units across 2 ASINs for 32.9% of Top 10 volume. LAURA GELLER NEW YORK follows with 23,000 units (30.3%), ahead of Physicians Formula on 11,000 units (14.5%).
With 6 brands splitting the Top 10 and 77.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.23 to $31.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
2 ASINs in Top 10
32.9%
Units
25K
Revenue
$356.1K
Avg. price
$12.48
B074PTZCNX
$14.97·★4.6·53.6K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB0FTQFVVC4
$9.99·★4.4·1.3K revsL'Oreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick, Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow, 110 Toasted Sunlight
Units sold5K
LAURA GELLER NEW YORK
3 ASINs in Top 10
30.3%
Units
23K
Revenue
$682.2K
Avg. price
$31.30
B0BBH8FRYL
$40.29·★4.5·10K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10KB077T6F98M
$34.49·★4.2·9.7K revsLAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Units sold8KB0BGR4TG4R
$19.12·★4.0·5.4K revsLAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Units sold5K
Physicians Formula
2 ASINs in Top 10
14.5%
Units
11K
Revenue
$138K
Avg. price
$12.23
B018B8Q5Z6
$13.48·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
Units sold7KB077QCKV43
$10.99·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Murumuru Butter for Silky Glow, Dermatologist Tested, Hypoallergenic, Vegan & Cruelty-Free - Sunkissed Bronzer
Units sold4K
Trending Physicians Formula Butter Bronzer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BGR4TG4R booked 5K units at $19.12, with ▲ 25.0% MoM change. On the growth side, B0G1H283LW leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BGR4TG4R
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Price
$19.12
Rating
4.0
Reviews
5.4K
Latest month sales
B07ZR187P5
e.l.f. Primer-infused Bronzer, Long-Wear, Matte, Bold, Lightweight, Blends Easily, Contours Cheeks, Forever Sun Kissed, All-Day Wear, 0.35 Oz
Price
$7.00
Rating
4.5
Reviews
8K
Latest month sales
B0G1H283LW
e.l.f. Soft Glam Brightening Corrector, Helps Minimize Dark Circles & Discoloration, Hydrating With A Natural Finish, Vegan & Cruelty-Free, Light Pink
Unlock to view ASIN details and product titles
Price
$5.00
Rating
4.3
Reviews
1.3K
Latest month sales
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