Physicians Formula Bronzer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Physicians Formula Bronzer sales on Amazon US totaled 182,400 units in July 2026 (▼ 28.6% vs. the prior month), generating an estimated $2,445,032 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 49.5% of revenue, while a typical listing is priced at $15.01. The keyword itself pulled 23,393 Amazon queries over the same period (▼ 24.4% MoM).
Zooming out to the 12-month window ending July 2026, the physicians formula bronzer Top 50 moved 1,961,950 units and $27,968,510 in cumulative sales — an average of 163,496 units and $2,330,709 per month. Monthly throughput topped out at 255,600 units in June 2026 and dipped to 86,900 in May 2026, leaving the latest reading 35.3% higher than August 2025.
Physicians Formula Bronzer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
182.4K
▼ 28.6% MoM
Monthly Revenue 2026/07
$2.4M
▼ 47.9% MoM
Top 10 Market Share 2026/07
55.4%
Physicians Formula Bronzer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold physicians formula bronzer listing on Amazon US in July 2026 is ASIN B0DM4D187H (Brand: Palladio), which sold 30,000 units at $12.59 apiece — equal to 16.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $1,209,740 in July 2026 — 55.4% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Physicians Formula Bronzer' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
8K
▲ 33.3%vs. prior month
$152.3K
latest month
12-month trend
B018B8Q5Z6
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
7K
▲ 0.0%vs. prior month
$94K
latest month
12-month trend
B0G4V8HXFX
Real Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
7K
▲ 75.0%vs. prior month
$49.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Physicians Formula Bronzer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palladio is the best-performing physicians formula bronzer brand in July 2026, moving 30,000 units across 1 ASIN for 29.7% of Top 10 volume. L'Oreal Paris follows with 25,000 units (24.8%), ahead of Physicians Formula on 11,000 units (10.9%).
With 8 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.23 to $12.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palladio
1 ASIN in Top 10
29.7%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.9K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
L'Oreal Paris
2 ASINs in Top 10
24.8%
Units
25K
Revenue
$356.1K
Avg. price
$12.48
B074PTZCNX
$14.97·★4.6·22.9K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB0FTQFVVC4
$9.99·★4.4·1.3K revsL'Oreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick, Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow, 110 Toasted Sunlight
Units sold5K
Physicians Formula
2 ASINs in Top 10
10.9%
Units
11K
Revenue
$138K
Avg. price
$12.23
B018B8Q5Z6
$13.48·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
Units sold7KB077QCKV43
$10.99·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Murumuru Butter for Silky Glow, Dermatologist Tested, Hypoallergenic, Vegan & Cruelty-Free - Sunkissed Bronzer
Units sold4K
Trending Physicians Formula Bronzer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G4V8HXFX booked 7K units at $7.10, with ▲ 75.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4V8HXFX
Real Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
Price
$7.10
Rating
4.6
Reviews
312
Latest month sales
B077QCKV43
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Murumuru Butter for Silky Glow, Dermatologist Tested, Hypoallergenic, Vegan & Cruelty-Free - Sunkissed Bronzer
Price
$10.99
Rating
4.6
Reviews
42.8K
Latest month sales
B0D9R58R1B
MCoBeauty Miracle Flawless Pressed Powder - 1 Light | Compact, Soft Focus Blurring, Finishing & Setting Makeup, Hydrating, Vegan & Cruelty Free
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
543
Latest month sales
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