Hitster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hitster sales on Amazon US totaled 76,050 units in July 2026 (▲ 4.5% vs. the prior month), generating an estimated $1,345,468 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.6% of unit volume and 76.4% of revenue, while a typical listing is priced at $21.84. The keyword itself pulled 43,702 Amazon queries over the same period (▲ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the hitster Top 50 moved 1,015,650 units and $17,912,263 in cumulative sales — an average of 84,638 units and $1,492,689 per month. Monthly throughput topped out at 314,300 units in December 2025 and dipped to 29,450 in May 2026, leaving the latest reading 67.5% higher than August 2025.
Hitster Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
76K
▲ 4.5% MoM
Monthly Revenue 2026/07
$1.3M
▲ 6.5% MoM
Top 10 Market Share 2026/07
77.6%
Hitster Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hitster listing on Amazon US in July 2026 is ASIN B00000IV35 (Brand: PlayMonster), which sold 10,000 units at $9.99 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 59,000 units and $1,028,470 in July 2026 — 77.6% of unit volume and 76.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hitster' on Amazon
July 2026
Is 77.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0D6WB39QC
Jumbo Hitster - The Music Fun Party Quiz Card Game, 2-10 Players - 300 Plus Iconic Music Hits - Great for Adult and Family Game Night
10K
▲ 100.0%vs. prior month
$198.2K
latest month
12-month trend
B0CWVMNNFV
Grab The Mic - Award Winning Karaoke Party Game for Bad Singers w Foam Mic | 120 Word Cards (250 Words), 2-12 Players for Ages 8+. Perfect For Family Game Night, Birthdays & Sing-Off Parties.
8K
▼ 11.1%vs. prior month
$155.8K
latest month
12-month trend
B0CC4PCQ25
Piles – Card Games – for Kids 8 and Up – Family Game Night | Party Games – Couples Games - Large Groups
8K
▼ 20.0%vs. prior month
$143.9K
latest month
12-month trend
B0D2ZPJBWP
Taco Cat Goat Cheese Pizza Poolside Waterproof Card Game by Taco Cat Games | Wipeable plastic cards, free clip included, great for travel, 10-min rounds, Ages 7+, 2-8 Players
6K
▼ 33.3%vs. prior month
$89.8K
latest month
12-month trend
B09S171JPL
WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players
5K
▲ 66.7%vs. prior month
$124.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hitster Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jumbo is the best-performing hitster brand in July 2026, moving 13,000 units across 2 ASINs for 22.0% of Top 10 volume. PlayMonster follows with 10,000 units (16.9%), ahead of Lucky Egg on 8,000 units (13.6%).
Volume is spread across 8 brands, with the top three holding 52.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jumbo
2 ASINs in Top 10
22.0%
Units
13K
Revenue
$257.7K
Avg. price
$19.82
B0D6WB39QC
$19.82·★4.8·1.8K revsJumbo Hitster - The Music Fun Party Quiz Card Game, 2-10 Players - 300 Plus Iconic Music Hits - Great for Adult and Family Game Night
Units sold10KB0FTMX2D44
$19.82·★4.8·277 revsJumbo Hitster - All American, Fun Music Quiz Card Game, 2-10 Players - 300 Best American Music Hits - Great for Adult and Family Game Nights (US Edition)
Units sold3K
PlayMonster
1 ASIN in Top 10
16.9%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B00000IV35
$9.99·★4.9·34.3K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10K
Lucky Egg
1 ASIN in Top 10
13.6%
Units
8K
Revenue
$155.8K
Avg. price
$19.99
B0CWVMNNFV
$19.99·★4.7·4.7K revsGrab The Mic - Award Winning Karaoke Party Game for Bad Singers w Foam Mic | 120 Word Cards (250 Words), 2-12 Players for Ages 8+. Perfect For Family Game Night, Birthdays & Sing-Off Parties.
Units sold8K
Trending Hitster Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GL4FQXXC leads positive momentum with ▲ 3900.0% MoM growth on 2K units, with B0GFBBSLQ2 close behind at ▲ 700.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GL4FQXXC
Throw Hands Rock Paper Scissors Card Game – The Absurdly Fast and Chaotic Party Game for 2 to 8 Players – 60 Second Game for Friends, Families, and Game Night – Ages 7+
Price
$9.99
Rating
4.7
Reviews
76
Latest month sales
B0GFBBSLQ2
I Call BS, Hilarious Party Game for Adults, Fun Card Game for Game Night | Best Game To Call Out Your Friends & Family, Funny Adult Board Game & Drinking Game for Groups, Great Gag Gift for Adults
Price
$19.99
Rating
4.2
Reviews
39
Latest month sales
B0DSQ6JR6Y
Misheard Music - Guess The Song Music Card Game for Family & Adults | 500 lyrical nonsense cards, 2-8 players for ages 12+. Perfect board game for parties and family game nights.
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.5
Reviews
773
Latest month sales
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