Peppermint Castile Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peppermint Castile Soap sales on Amazon US totaled 247,800 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $4,053,419 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.6% of unit volume and 54.5% of revenue, while a typical listing is priced at $19.45. The keyword itself pulled 22,915 Amazon queries over the same period (▼ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the peppermint castile soap Top 50 moved 2,406,200 units and $39,951,302 in cumulative sales — an average of 200,517 units and $3,329,275 per month. Monthly throughput topped out at 265,700 units in June 2026 and dipped to 137,750 in May 2026, leaving the latest reading 25.9% higher than August 2025.
Peppermint Castile Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
247.8K
▼ 6.7% MoM
Monthly Revenue 2026/07
$4.1M
▼ 7.6% MoM
Top 10 Market Share 2026/07
64.6%
Peppermint Castile Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peppermint castile soap listing on Amazon US in July 2026 is ASIN B09MFMCTRK (Brand: VALITIC), which sold 50,000 units at $15.49 apiece — equal to 20.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,208,700 in July 2026 — 64.6% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peppermint Castile Soap' on Amazon
July 2026
Is 64.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B00028EYJ8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
20K
▼ 33.3%vs. prior month
$340K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B000HJZS10
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
10K
▲ 0.0%vs. prior month
$98.3K
latest month
12-month trend
B000HK1ON0
Dr. Bronner's Pure-Castile Liquid Soap, Made with Organic Oils, 18-in-1 Uses: Face, Body, Hair, Laundry, Pets and Dishes, Concentrated, Vegan, Non-GMO, Lavender, 32 Oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
10K
▲ 0.0%vs. prior month
$171.1K
latest month
12-month trend
B000HK1OOY
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap, 32 oz | Baby Wash, Hand Soap Refill, Body Wash for Sensitive Skin, Dish Soap, Fragrance Free, Organic Oils
10K
▲ 0.0%vs. prior month
$171.7K
latest month
12-month trend
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Best Peppermint Castile Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Bronner's is the best-performing peppermint castile soap brand in July 2026, moving 70,000 units across 6 ASINs for 43.8% of Top 10 volume. VALITIC follows with 50,000 units (31.3%), ahead of Dove on 20,000 units (12.5%).
With 5 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.00 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Bronner's
6 ASINs in Top 10
43.8%
Units
70K
Revenue
$980.2K
Avg. price
$13.58
B00028EYJ8
$17.17·★4.8·71.3K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Units sold20KB000HJZS10
$9.99·★4.8·71.3K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
Units sold10KB000HK1ON0
$17.17·★4.7·29.5K revsDr. Bronner's Pure-Castile Liquid Soap, Made with Organic Oils, 18-in-1 Uses: Face, Body, Hair, Laundry, Pets and Dishes, Concentrated, Vegan, Non-GMO, Lavender, 32 Oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Units sold10KB000HK1OOY
$17.17·★4.7·40.7K revsDr. Bronner's Baby Unscented Pure-Castile Liquid Soap, 32 oz | Baby Wash, Hand Soap Refill, Body Wash for Sensitive Skin, Dish Soap, Fragrance Free, Organic Oils
Units sold10KB001E0T740
$9.99·★4.8·6.2K revsDr. Bronner's Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face, Body, Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender, 2 Pack, 5oz
Units sold10KB00JF2PYVE
$9.99·★4.8·7.1K revsDr. Bronner's - Pure-Castile Bar Soap (Baby Unscented, 5 ounce, 2-pack) - Made with Organic Oils, For Face, Body, Hair, Gentle for Sensitive Skin, Babies, No Added Fragrance, Biodegradable, Vegan
Units sold10K
VALITIC
1 ASIN in Top 10
31.3%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Dove
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$233.4K
Avg. price
$11.00
B08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Trending Peppermint Castile Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B074T2N24P leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0000533G8 close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074T2N24P
Dr. Bronner's Dr. Bronner Hemp Peppermint Pure Castile Oil Made with Organic Oils Certified - 25 Oz, 1count
Price
$16.94
Rating
4.8
Reviews
71.3K
Latest month sales
B0000533G8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 16 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
Price
$11.99
Rating
4.8
Reviews
71.3K
Latest month sales
B0DR392238
Dr Bronner's Pure Castille Peppermint Bar Soap, 5 Ounce (Pack of 6)
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.7
Reviews
66
Latest month sales
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