Peppermint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peppermint sales on Amazon US totaled 484,000 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $6,966,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 54.3% of revenue, while a typical listing is priced at $14.49. The keyword itself pulled 28,577 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the peppermint Top 50 moved 4,694,600 units and $62,042,884 in cumulative sales — an average of 391,217 units and $5,170,240 per month. Monthly throughput topped out at 484,000 units in July 2026 and dipped to 277,000 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Peppermint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
484K
▲ 0.8% MoM
Monthly Revenue 2026/07
$7M
▲ 0.1% MoM
Top 10 Market Share 2026/07
55.8%
Peppermint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peppermint listing on Amazon US in July 2026 is ASIN B07JBRJH79 (Brand: Mighty Mint), which sold 80,000 units at $19.98 apiece — equal to 16.5% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $3,782,800 in July 2026 — 55.8% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peppermint' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B09VRJFML3
LIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B00028EYJ8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
20K
▼ 33.3%vs. prior month
$340K
latest month
12-month trend
B00N74QZBO
EXTRA Peppermint Chewing Gum, Individually Wrapped, Bulk, 15 ct, 10 Pack | Cool peppermint sugar free gum, refreshing flavor for school, work, commutes and travel, lunch box, road trips
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
20K
▲ 100.0%vs. prior month
$209.4K
latest month
12-month trend
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Best Peppermint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mighty Mint is the best-performing peppermint brand in July 2026, moving 100,000 units across 2 ASINs for 37.0% of Top 10 volume. Life Savers follows with 90,000 units (33.3%), ahead of Dr. Bronner's on 30,000 units (11.1%).
With 6 brands splitting the Top 10 and 81.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.32 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mighty Mint
2 ASINs in Top 10
37.0%
Units
100K
Revenue
$2.1M
Avg. price
$28.98
B07JBRJH79
$19.98·★4.2·65.4K revsMighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold80KB07TPBJBNB
$37.98·★4.2·65.4K revsMighty Mint Peppermint Oil Insect Repellent Spray, 1 Gallon (128 oz) | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold20K
Life Savers
3 ASINs in Top 10
33.3%
Units
90K
Revenue
$698K
Avg. price
$10.32
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50KB09VRJFML3
$4.49·★4.8·14.4K revsLIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30KB09VRGNNWJ
$13.97·★4.8·3.9K revsLIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
Units sold10K
Dr. Bronner's
2 ASINs in Top 10
11.1%
Units
30K
Revenue
$438.3K
Avg. price
$13.58
B00028EYJ8
$17.17·★4.8·71.3K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Units sold20KB000HJZS10
$9.99·★4.8·71.3K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
Units sold10K
Trending Peppermint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09DDFCDTN leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0GXBXW367 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09DDFCDTN
IBgard with Vitamin D, Peppermint Oil Capsules, 48 Capsules | Supports Immune and GI Health, Cramping, Bowel Urgency, Diarrhea, Constipation, Bloating, Amazon Exclusive
Price
$31.87
Rating
4.6
Reviews
1.2K
Latest month sales
B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
33K
Latest month sales
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