Bubs Swedish Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bubs Swedish Candy sales on Amazon US totaled 39,850 units in July 2026 (▼ 0.3% vs. the prior month), generating an estimated $554,076 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 57.4% of revenue, while a typical listing is priced at $17.42. The keyword itself pulled 32,009 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the bubs swedish candy Top 50 moved 402,400 units and $6,839,494 in cumulative sales — an average of 33,533 units and $569,958 per month. Monthly throughput topped out at 44,450 units in December 2025 and dipped to 21,750 in May 2026, leaving the latest reading 10.2% higher than August 2025.
Bubs Swedish Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
39.9K
▼ 0.3% MoM
Monthly Revenue 2026/07
$554.1K
▼ 1.5% MoM
Top 10 Market Share 2026/07
67.8%
Bubs Swedish Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bubs swedish candy listing on Amazon US in July 2026 is ASIN B0G1VFHJJH (Brand: Jolly Rancher), which sold 10,000 units at $6.44 apiece — equal to 25.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $317,950 in July 2026 — 67.8% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bubs Swedish Candy' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1VFHJJH
Jolly Rancher Zero Sugar Tropical Fruit Hard Candy Bag, 6.1 oz | Hard Candy in Fruit Punch, Lime, Mango and Golden Pineapple Flavors, Aspartame Free, Individually Wrapped
10K
▲ 11.1%vs. prior month
$64.4K
latest month
12-month trend
B09HRHDZCG
SmartSweets Variety Pack, Gluten Free Gummies, Plant Based Snacks for Adults & Kids, Chewy Candy, Low Sugar, Includes Sweet Fish, Sourmelon Bites, Peach Rings & Sour Blast Buddies, 50g Bags, 8 Pack
4K
▲ 0.0%vs. prior month
$92.8K
latest month
12-month trend
B08LGG8CXL
SweeTARTS Ropes Watermelon Berry Collision Candy, Soft & Chewy, 9 oz | Soft chewy filled rope, watermelon berry flavor, snacking, party candy, lunchbox
2K
▲ 0.0%vs. prior month
$9.6K
latest month
12-month trend
B0DYL1926P
Swedish Candy Variety Pack, Bubs, Sweet & Sour Gummies, Skulls & More 1/2LB | Imported from Sweden, Fresh, Giant Skulls & Ovals, Resealable Bag
2K
▲ 0.0%vs. prior month
$30.4K
latest month
12-month trend
B0F8661JPY
SWEDISH FISH Chews Soft & Chewy Candy, Share Size, 8.12 oz
2K
▼ 33.3%vs. prior month
$8K
latest month
12-month trend
B0GR1Q9B6M
Smarties Squashies Foam Marshmallows Gummy Candies & Smarties Sample Packet Variety Pack - Raspberry & Cream Flavored - Allergen Free, Peanut Free & Gluten Free Candy - Soft & Chewy Squashies Candies - 5 oz Bag (Pack of 3)
2K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bubs Swedish Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jolly Rancher is the best-performing bubs swedish candy brand in July 2026, moving 10,000 units across 1 ASIN for 37.0% of Top 10 volume. SmartSweets follows with 4,000 units (14.8%), ahead of Pickmix Candy Sweden on 3,000 units (11.1%).
With 9 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.44 to $23.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jolly Rancher
1 ASIN in Top 10
37.0%
Units
10K
Revenue
$64.4K
Avg. price
$6.44
B0G1VFHJJH
$6.44·★4.6·521 revsJolly Rancher Zero Sugar Tropical Fruit Hard Candy Bag, 6.1 oz | Hard Candy in Fruit Punch, Lime, Mango and Golden Pineapple Flavors, Aspartame Free, Individually Wrapped
Units sold10K
SmartSweets
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$92.8K
Avg. price
$23.20
B09HRHDZCG
$23.20·★4.0·3.3K revsSmartSweets Variety Pack, Gluten Free Gummies, Plant Based Snacks for Adults & Kids, Chewy Candy, Low Sugar, Includes Sweet Fish, Sourmelon Bites, Peach Rings & Sour Blast Buddies, 50g Bags, 8 Pack
Units sold4K
Pickmix Candy Sweden
2 ASINs in Top 10
11.1%
Units
3K
Revenue
$50.6K
Avg. price
$18.49
B0FZC9GSRL
$14.99·★4.3·279 revsBUBS Swedish Candy Mix 10 Oz (Over ½ Pound!) 8 Flavor Variety, Sweet & Sour Skulls, Ovals, Tutti Frutti Rombs & Blueberry Raspberry Minis
Units sold2KB0F6VS3JN4
$21.99·★4.2·325 revsBUBS Swedish Candy Mix 1 Pound Bag With 6 Flavor Variety, Sweet & Sour Skulls, Ovals & Tutti Frutti Rombs
Units sold1K
Trending Bubs Swedish Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FVY5NFFC leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FVY1TM1F close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVY5NFFC
BUBS Swedish Candy Mix – Viral Sweet & Sour Gummies | Assorted Fruity Swedish Sweets | Made in Sweden | Scandinavian Pick & Mix Favorite
Price
$20.99
Rating
4.1
Reviews
176
Latest month sales
B0FVY1TM1F
BUBS Swedish Candy Mix – Viral Sweet & Sour Gummies | Assorted Fruity Swedish Sweets | Made in Sweden | Scandinavian Pick & Mix Favorite
Price
$13.99
Rating
4.1
Reviews
176
Latest month sales
B0FZC9GSRL
BUBS Swedish Candy Mix 10 Oz (Over ½ Pound!) 8 Flavor Variety, Sweet & Sour Skulls, Ovals, Tutti Frutti Rombs & Blueberry Raspberry Minis
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
279
Latest month sales
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