Gummy Worms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gummy Worms sales on Amazon US totaled 165,900 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $1,614,404 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 47.4% of revenue, while a typical listing is priced at $11.61. The keyword itself pulled 48,963 Amazon queries over the same period (▲ 18.4% MoM).
Zooming out to the 12-month window ending July 2026, the gummy worms Top 50 moved 2,066,750 units and $20,061,467 in cumulative sales — an average of 172,229 units and $1,671,789 per month. Monthly throughput topped out at 213,400 units in March 2026 and dipped to 127,700 in May 2026, leaving the latest reading 22.6% higher than August 2025.
Gummy Worms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
165.9K
▼ 17.3% MoM
Monthly Revenue 2026/07
$1.6M
▼ 17.7% MoM
Top 10 Market Share 2026/07
51.8%
Gummy Worms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gummy worms listing on Amazon US in July 2026 is ASIN B0BXM4S2B2 (Brand: Annie's Homegrown), which sold 10,000 units at $5.79 apiece — equal to 6.0% of every unit tracked in this report.
The Top 10 ASINs account for 86,000 units and $764,650 in July 2026 — 51.8% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gummy Worms' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BXM4S2B2
Annie's Organic Bees, Bugs & Butterflies Fruit Flavored Snacks, 10ct, 7 oz | Strawberry, Raspberry & Apple Flavors, Vegan Kids Snacks, Individually Wrapped for Lunchboxes
10K
▲ 0.0%vs. prior month
$55.3K
latest month
12-month trend
B0CQKK8N32
OLLY Kids Multi Gummy Worms, Overall Wellness & Immune Support - 70 Count | Kids Support, B Vitamins, Zinc, Vitamins A, C, D &E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$125.5K
latest month
12-month trend
B00OYPFC46
Albanese World's Best 12 Flavor Gummi Bears | 5lbs of Fruit Bulk Candy | Soft and Chewy Gummies, Gluten Free, Fat Free | Cherry, Blue Raspberry, Mango and More | Great Snack for Travel and Kids
10K
▲ 0.0%vs. prior month
$165.7K
latest month
12-month trend
B01N39RV0A
Black Forest, Juicy Burst, Fruit Flavored Snacks, Mixed Fruit Flavors, A Juicy Burst of Natural Flavors, Made with Real Fruit Juice, 0.8 oz 40 ct
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B0FNRZCPFM
NERDS Juicy Gummy Clusters Strawberry Punch Candy, Stand-Up Bag, 7.15 oz | Triple-texture crunchy gummy juicy, strawberry punch flavor, resealable stand-up bag, sharing, party, game night
10K
▼ 50.0%vs. prior month
$34.8K
latest month
12-month trend
B01NAWOPH6
HARIBO Goldbears Fruity Gummy Candy, 10 oz. Resealable Bag | Soft, chewy gummy bears in five fruit flavors. The original gummy candy for sharing, gifting, and lunchboxes.
9K
▼ 55.0%vs. prior month
$26.9K
latest month
12-month trend
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Best Gummy Worms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Annie's Homegrown is the best-performing gummy worms brand in July 2026, moving 10,000 units across 1 ASIN for 11.6% of Top 10 volume. OLLY follows with 10,000 units (11.6%), ahead of Albanese on 10,000 units (11.6%).
Volume is spread across 10 brands, with the top three holding 34.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $16.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Annie's Homegrown
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$55.3K
Avg. price
$5.79
B0BXM4S2B2
$5.79·★4.7·2.4K revsAnnie's Organic Bees, Bugs & Butterflies Fruit Flavored Snacks, 10ct, 7 oz | Strawberry, Raspberry & Apple Flavors, Vegan Kids Snacks, Individually Wrapped for Lunchboxes
Units sold10K
OLLY
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$125.5K
Avg. price
$12.88
B0CQKK8N32
$12.88·★4.7·2.8K revsOLLY Kids Multi Gummy Worms, Overall Wellness & Immune Support - 70 Count | Kids Support, B Vitamins, Zinc, Vitamins A, C, D &E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10K
Albanese
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$165.7K
Avg. price
$16.57
B00OYPFC46
$16.57·★4.8·43.9K revsAlbanese World's Best 12 Flavor Gummi Bears | 5lbs of Fruit Bulk Candy | Soft and Chewy Gummies, Gluten Free, Fat Free | Cherry, Blue Raspberry, Mango and More | Great Snack for Travel and Kids
Units sold10K
Trending Gummy Worms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DMT8D82W booked 6K units at $12.99, with ▲ 20.0% MoM change. On the growth side, B000SATH1A leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B06XJNJC5Q close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMT8D82W
YumEarth Organic Sour Littles Chewy Candy, 0.5oz Snack Packs (Box of 15) | Individually Wrapped, Allergy Friendly, Gluten Free, Non-GMO, Vegan, Dye Free, Assorted Flavors
Price
$12.99
Rating
4.6
Reviews
1.6K
Latest month sales
B000SATH1A
Albanese World's Best Sour Mini Neon Gummi Worms | 4.5lbs of Bulk Candy | 5 Super Sour Flavors, Soft & Chewy Gummies, Gluten Free | Blue Raspberry, Lemon and More | Perfect for Birthday Parties
Price
$24.00
Rating
4.6
Reviews
823
Latest month sales
B06XJNJC5Q
Albanese World's Best Sour 12 Flavor Gummi Bears | 8oz Bag of Gummy Candy | Super Sour Gummies, Soft and Chewy, Gluten Free, Fat Free | Cherry, Mango and More | Great Snack for Travel and Kids
Unlock to view ASIN details and product titles
Price
$3.99
Rating
4.5
Reviews
708
Latest month sales
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