Pentel Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pentel Pens sales on Amazon US totaled 77,300 units in July 2026 (▲ 20.0% vs. the prior month), generating an estimated $710,987 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 45.6% of revenue, while a typical listing is priced at $10.70. The keyword itself pulled 25,812 Amazon queries over the same period (▲ 28.0% MoM).
Zooming out to the 12-month window ending July 2026, the pentel pens Top 50 moved 758,150 units and $6,788,474 in cumulative sales — an average of 63,179 units and $565,706 per month. Monthly throughput topped out at 77,300 units in July 2026 and dipped to 33,950 in May 2026, leaving the latest reading 0.7% higher than August 2025.
Pentel Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.3K
▲ 20.0% MoM
Monthly Revenue 2026/07
$711K
▲ 19.9% MoM
Top 10 Market Share 2026/07
58.2%
Pentel Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pentel pens listing on Amazon US in July 2026 is ASIN B01N6ZP7F5 (Brand: Pentel), which sold 10,000 units at $17.48 apiece — equal to 12.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $324,100 in July 2026 — 58.2% of unit volume and 45.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pentel Pens' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N6ZP7F5
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12
10K
▲ 233.3%vs. prior month
$146.7K
latest month
12-month trend
B000TC4THY
Pentel RSVP Ballpoint Pen, (0.7mm), Fine Line, Black Ink, Pack of 5 (BK90PF5A)
7K
▲ 16.7%vs. prior month
$17.4K
latest month
12-month trend
B001G9C6L0
Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm), Medium Line, Metal Tip, Black Ink, Pack of 2 (BL77BP2A)
5K
▲ 0.0%vs. prior month
$13.1K
latest month
12-month trend
B002VL6LOA
Pentel EnerGel Deluxe RTX Retractable Liquid Gel Pen, 0.7mm, Metal Tip, Blue Ink, 2 Pack (BL77BP2C)
5K
▲ 25.0%vs. prior month
$12.4K
latest month
12-month trend
B001S2RDRM
Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm) Medium Line, Metal Tip, Black Ink, Box of 12 (BL77-A)
4K
▲ 0.0%vs. prior month
$68.9K
latest month
12-month trend
B0047CP6HE
Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.5mm), Fine Line, Needle Tip, Black Ink, Pack of 3 (BLN75BP3A)
3K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
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Trending Pentel Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000TC4TQU booked 2K units at $2.93, with ▲ 100.0% MoM change. On the growth side, B01N6ZP7F5 leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B00SWY0CZY close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000TC4TQU
Pentel RSVP Ballpoint Pen, Fine Line, (0.7mm), Assorted Ink, Pack of 5 (BK90BP5M)
Price
$2.93
Rating
4.8
Reviews
12.3K
Latest month sales
B01N6ZP7F5
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12
Price
$17.48
Rating
4.8
Reviews
12.8K
Latest month sales
B00SWY0CZY
Pentel RSVP Ballpoint Pen, (1.0mm), Medium Line, Blue Ink, 12 Pack (BK91PC12C)
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.7
Reviews
1.4K
Latest month sales
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