Highlighters Pastel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Highlighters Pastel sales on Amazon US totaled 293,500 units in July 2026 (▲ 78.3% vs. the prior month), generating an estimated $1,921,014 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 59.8% of revenue, while a typical listing is priced at $9.05. The keyword itself pulled 39,198 Amazon queries over the same period (▲ 41.3% MoM).
Zooming out to the 12-month window ending July 2026, the highlighters pastel Top 50 moved 2,259,050 units and $16,219,239 in cumulative sales — an average of 188,254 units and $1,351,603 per month. Monthly throughput topped out at 391,400 units in August 2025 and dipped to 72,950 in May 2026, leaving the latest reading 25.0% lower than August 2025.
Highlighters Pastel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
293.5K
▲ 78.3% MoM
Monthly Revenue 2026/07
$1.9M
▲ 62.6% MoM
Top 10 Market Share 2026/07
67.8%
Highlighters Pastel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold highlighters pastel listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 30.7% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 199,000 units and $1,148,320 in July 2026 — 67.8% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Highlighters Pastel' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B0BPJW13CM
Post-it 100% Recycled Super Sticky Notes, 3 x 3 in, Pastels, 5 Pads | School Supplies and Office Products, 2X the Sticking Power
20K
▲ 100.0%vs. prior month
$100.2K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
10K
▲ 400.0%vs. prior month
$50.7K
latest month
12-month trend
B09Y2KJ2KX
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
10K
▲ 150.0%vs. prior month
$135.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Highlighters Pastel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing highlighters pastel brand in July 2026, moving 100,000 units across 2 ASINs for 50.3% of Top 10 volume. Sharpie follows with 59,000 units (29.6%), ahead of Post-it on 20,000 units (10.1%).
With 5 brands splitting the Top 10 and 89.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.25 to $12.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
50.3%
Units
100K
Revenue
$221.6K
Avg. price
$3.39
B000Q5ZGIA
$1.79·★4.8·43.4K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90KB0891Y35JM
$4.99·★4.7·6.5K revsBIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Units sold10K
Sharpie
5 ASINs in Top 10
29.6%
Units
59K
Revenue
$632.1K
Avg. price
$12.30
B0C1HQZ4VY
$6.94·★4.8·1.1K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB002BA5WLE
$6.99·★4.8·20K revsSharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Units sold10KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10KB09TRZTG1T
$16.19·★4.8·16.4K revsSharpie Clear View Highlighters, With See-Through Chisel Tip, Assorted Colors, 12 Count - School, Teacher, Office Supplies
Units sold10KB09Y2KSBVZ
$19.39·★4.9·642 revsSharpie Tank Highlighters, Chisel Tip, 12 Assorted Fashion Colors, Value Pack, 36 Count - For Studying, Note-Taking, School, College, Office, Student & Teacher Supplies
Units sold9K
Post-it
1 ASIN in Top 10
10.1%
Units
20K
Revenue
$100.2K
Avg. price
$3.25
B0BPJW13CM
$3.25·★4.9·5.5K revsPost-it 100% Recycled Super Sticky Notes, 3 x 3 in, Pastels, 5 Pads | School Supplies and Office Products, 2X the Sticking Power
Units sold20K
Trending Highlighters Pastel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B002BA5WLE booked 10K units at $6.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Price
$6.99
Rating
4.8
Reviews
20K
Latest month sales
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.7
Reviews
6.5K
Latest month sales
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