Pens Black Ink Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pens Black Ink sales on Amazon US totaled 652,000 units in July 2026 (▲ 15.4% vs. the prior month), generating an estimated $5,487,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 54.4% of revenue, while a typical listing is priced at $8.65. The keyword itself pulled 24,994 Amazon queries over the same period (▲ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the pens black ink Top 50 moved 6,478,350 units and $57,987,046 in cumulative sales — an average of 539,863 units and $4,832,254 per month. Monthly throughput topped out at 803,000 units in August 2025 and dipped to 288,200 in May 2026, leaving the latest reading 18.8% lower than August 2025.
Pens Black Ink Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
652K
▲ 15.4% MoM
Monthly Revenue 2026/07
$5.5M
▲ 9.6% MoM
Top 10 Market Share 2026/07
56.7%
Pens Black Ink Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pens black ink listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 15.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 370,000 units and $2,987,400 in July 2026 — 56.7% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pens Black Ink' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006IFHD
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
100K
▲ 0.0%vs. prior month
$809K
latest month
12-month trend
B082PN4X5J
Sharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B00144862U
Sharpie Permanent Markers, Ultra Fine Point, Black, 2 Count - Home, School, Office Supplies
30K
▲ 50.0%vs. prior month
$59.1K
latest month
12-month trend
B08MBFPFCQ
Sharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
30K
▲ 50.0%vs. prior month
$162.9K
latest month
12-month trend
B00006IFI3
Sharpie Permanent Markers, Ultra Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant
30K
▲ 0.0%vs. prior month
$255.3K
latest month
12-month trend
B001GAOTSW
PILOT G2 Premium Gel Pens, Fine Point 0.7mm, Black Ink, 12-Pack | G2 pilot pens, refillable and retractable ball, gel pens for journaling, writing pens, quick-drying ink, contoured grip
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pens Black Ink Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing pens black ink brand in July 2026, moving 290,000 units across 7 ASINs for 78.4% of Top 10 volume. PILOT follows with 30,000 units (8.1%), ahead of BIC on 30,000 units (8.1%).
With 4 brands splitting the Top 10 and 94.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.78 to $12.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
7 ASINs in Top 10
78.4%
Units
290K
Revenue
$2.3M
Avg. price
$7.05
B00006IFHD
$7.99·★4.8·46.5K revsSharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
Units sold100KB082PN4X5J
$11.24·★4.6·84.4K revsSharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB00144862U
$1.97·★4.8·19.3K revsSharpie Permanent Markers, Ultra Fine Point, Black, 2 Count - Home, School, Office Supplies
Units sold30KB08MBFPFCQ
$5.74·★4.8·33.6K revsSharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
Units sold30KB00006IFI3
$4.09·★4.8·35.9K revsSharpie Permanent Markers, Ultra Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant
Units sold30KB082PMRSBK
$4.87·★4.6·84.4K revsSharpie S-Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30KB0FJTJG44G
$13.44·★4.7·1.5K revsSharpie Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
PILOT
1 ASIN in Top 10
8.1%
Units
30K
Revenue
$381.6K
Avg. price
$12.59
B001GAOTSW
$12.59·★4.8·55K revsPILOT G2 Premium Gel Pens, Fine Point 0.7mm, Black Ink, 12-Pack | G2 pilot pens, refillable and retractable ball, gel pens for journaling, writing pens, quick-drying ink, contoured grip
Units sold30K
BIC
1 ASIN in Top 10
8.1%
Units
30K
Revenue
$130.5K
Avg. price
$6.78
B0012YVGOW
$6.78·★4.7·71.8K revsBIC Round Stic Xtra Life Ballpoint Pen, Ultra Long Lasting and Consistent Ink Flow, 60-Count in Black Ink
Units sold30K
Trending Pens Black Ink Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01DMRAKIE leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B082PMRSBK close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01DMRAKIE
BIC Round Stic Grip Xtra Comfort Black Ballpoint Pens, 12-Count Pack | Medium Point 1.2mm Tip Size | Soft Grip Design for Enhanced Comfort | Smooth Ink Flow for Effortless Writing
Price
$3.89
Rating
4.7
Reviews
7K
Latest month sales
B082PMRSBK
Sharpie S-Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Price
$4.87
Rating
4.6
Reviews
84.4K
Latest month sales
B07BDWD8B7
Amazon Basics Retractable Ballpoint Pens with Comfortable Grip for Smooth Writing, Black, Note-Taking, Office and School Supplies, 12-Pack
Unlock to view ASIN details and product titles
Price
$5.64
Rating
4.4
Reviews
19.6K
Latest month sales
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