White Out Liquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Out Liquid sales on Amazon US totaled 176,800 units in July 2026 (▲ 34.8% vs. the prior month), generating an estimated $1,225,368 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.5% of unit volume and 64.8% of revenue, while a typical listing is priced at $9.05. The keyword itself pulled 21,526 Amazon queries over the same period (▲ 28.9% MoM).
Zooming out to the 12-month window ending July 2026, the white out liquid Top 50 moved 1,635,900 units and $12,938,982 in cumulative sales — an average of 136,325 units and $1,078,248 per month. Monthly throughput topped out at 216,450 units in August 2025 and dipped to 74,100 in May 2026, leaving the latest reading 18.3% lower than August 2025.
White Out Liquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176.8K
▲ 34.8% MoM
Monthly Revenue 2026/07
$1.2M
▲ 20.9% MoM
Top 10 Market Share 2026/07
73.5%
White Out Liquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white out liquid listing on Amazon US in July 2026 is ASIN B0007L1W0E (Brand: BIC), which sold 50,000 units at $5.97 apiece — equal to 28.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $794,030 in July 2026 — 73.5% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Out Liquid' on Amazon
July 2026
Is 73.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B00260X7F2
BIC Xtra-Smooth Mechanical Pencils, Medium Point, 0.7mm, 10-Count Pack | With Erasers, Bulk Use for School or Office Supplies, Clean Erasing, Strong Lead, Ideal for Standardized Tests
20K
▲ 100.0%vs. prior month
$54.8K
latest month
12-month trend
B000LNSHSS
BIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack | Quick Drying Formula for Fast Corrections | Neat, Precise Application | Covers Ink, Photocopies, And Permanent Marker
10K
▲ 0.0%vs. prior month
$15.1K
latest month
12-month trend
B002JFR8Q8
BIC 4-Color Original Retractable Ballpoint Pen, 1.0 mm Medium, 3-Count Pack | Assorted Ink Colors, Comfortable Wide Barrel, Long-Lasting Ink, Medium Point, Ideal for School, Office, Or Home
10K
▲ 0.0%vs. prior month
$55.4K
latest month
12-month trend
B002MGJZRE
BIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count | White Correction Tape, Smooth Skip-Free Coverage, Ergonomic Dispenser, Ideal for School Supplies, Instantly Ready for Writing
10K
▲ 0.0%vs. prior month
$142.3K
latest month
12-month trend
B07SMXNDS1
BIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
8K
▲ 0.0%vs. prior month
$179.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Out Liquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing white out liquid brand in July 2026, moving 118,000 units across 8 ASINs for 90.8% of Top 10 volume. Amazon Basics follows with 6,000 units (4.6%), ahead of Unjoo on 6,000 units (4.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.54 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
8 ASINs in Top 10
90.8%
Units
118K
Revenue
$689.6K
Avg. price
$8.47
B0007L1W0E
$5.97·★4.6·67K revsBIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
Units sold50KB00260X7F2
$2.74·★4.8·21.8K revsBIC Xtra-Smooth Mechanical Pencils, Medium Point, 0.7mm, 10-Count Pack | With Erasers, Bulk Use for School or Office Supplies, Clean Erasing, Strong Lead, Ideal for Standardized Tests
Units sold20KB000LNSHSS
$1.54·★4.8·12.8K revsBIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack | Quick Drying Formula for Fast Corrections | Neat, Precise Application | Covers Ink, Photocopies, And Permanent Marker
Units sold10KB002JFR8Q8
$5.65·★4.8·31.8K revsBIC 4-Color Original Retractable Ballpoint Pen, 1.0 mm Medium, 3-Count Pack | Assorted Ink Colors, Comfortable Wide Barrel, Long-Lasting Ink, Medium Point, Ideal for School, Office, Or Home
Units sold10KB002MGJZRE
$16.89·★4.7·19.7K revsBIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count | White Correction Tape, Smooth Skip-Free Coverage, Ergonomic Dispenser, Ideal for School Supplies, Instantly Ready for Writing
Units sold10KB07SMXNDS1
$25.32·★4.7·19.7K revsBIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
Units sold8KB00HX9REB4
$4.64·★4.5·1.9K revsWite.Out, Shake 'n Squeeze Pens, 2 pack, 0.3 oz each | Needle-point Tip for Accuracy, Soft Squeeze Barrel, Quick Drying, Ideal for Office Use
Units sold5KB0041IJ4NG
$4.99·★4.8·4.4K revsBIC Wite-Out Quick Dry Correction Fluid, White, 2-Pack, 20ml Each | Easy Brush-On Application | Smooth Coverage for Handwritten Notes | Dries Quickly for Instant Rewriting
Units sold5K
Amazon Basics
1 ASIN in Top 10
4.6%
Units
6K
Revenue
$47.2K
Avg. price
$7.54
B0DPPZDZZY
$7.54·★4.2·2.1K revsAmazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
Units sold6K
Unjoo
1 ASIN in Top 10
4.6%
Units
6K
Revenue
$57.2K
Avg. price
$9.99
B09V712PKD
$9.99·★4.3·1.7K revsUnjoo White Correction Tape, For school, Office,12pack, 5M/196"x0.2",Black | Easy To Use Applicator for Instant Corrections Wrong Writing At Any Time, Tear-Resistant Correction tape Bulk
Units sold6K
Trending White Out Liquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPPZDZZY booked 6K units at $7.54, with ▲ 500.0% MoM change. On the growth side, B0D63LZ553 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0D63KBK7F close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPPZDZZY
Amazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
Price
$7.54
Rating
4.2
Reviews
2.1K
Latest month sales
B0D63LZ553
Mr. Pen- Aesthetic Correction Tape, 0.2" x 197", 6 pcs, Pastel Colors | Cute Correction Tape
Price
$5.95
Rating
4.5
Reviews
374
Latest month sales
B0D63KBK7F
Mr. Pen- Aesthetic Correction Tape, 0.2" x 236", 6 pcs, Pastel Colors | Cute Correction Tape
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.5
Reviews
404
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this white out liquid report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card