Penne Pasta Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Barilla is the best-performing penne pasta brand in July 2026, moving 57,000 units across 5 ASINs for 51.8% of Top 10 volume. 365 by Whole Foods Market follows with 30,000 units (27.3%), ahead of Rao's Homemade on 9,000 units (8.2%).

With 5 brands splitting the Top 10 and 87.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.99 to $2.98, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01LYOF008 booked 6K units at $4.99, with ▲ 0.0% MoM change. On the growth side, B0BMS53X47 leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0G49Z5CSS close behind at ▲ 100.0% MoM on 6K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.