Lasagna Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lasagna sales on Amazon US totaled 204,100 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $1,197,458 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 56.2% of revenue, while a typical listing is priced at $7.70. The keyword itself pulled 41,306 Amazon queries over the same period (▲ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the lasagna Top 50 moved 2,601,200 units and $14,423,859 in cumulative sales — an average of 216,767 units and $1,201,988 per month. Monthly throughput topped out at 249,200 units in December 2025 and dipped to 149,200 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Lasagna Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
204.1K
▲ 0.1% MoM
Monthly Revenue 2026/07
$1.2M
▲ 1.0% MoM
Top 10 Market Share 2026/07
60.8%
Lasagna Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lasagna listing on Amazon US in July 2026 is ASIN B000WH9DCW (Brand: Rao's Homemade), which sold 30,000 units at $7.33 apiece — equal to 14.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $673,220 in July 2026 — 60.8% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lasagna' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000WH9DCW
Rao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
30K
▲ 0.0%vs. prior month
$203.7K
latest month
12-month trend
B074H4WS24
365 by Whole Foods Market, Organic Marinara Pasta Sauce, 25 Ounce
20K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B000YG0474
Stouffer's Classic Meat Lasagna, Single Serve Frozen Meal, 10.5 Oz
10K
▲ 0.0%vs. prior month
$31.8K
latest month
12-month trend
B00I9VBMLI
Chef Boyardee Beef Ravioli, 15 oz, 4 Pack
10K
▲ 0.0%vs. prior month
$42.3K
latest month
12-month trend
B000R720OA
Rao's Homemade Marinara Sauce Made with Italian Tomatoes, 32 oz
10K
▲ 11.1%vs. prior month
$88.7K
latest month
12-month trend
B004MWNF18
Rao's Homemade Tomato Basil Sauce, 24 oz, Tomato Sauce, All Purpose, Keto Friendly Pasta Sauce, Premium Quality, Tomatoes from Italy and Basil
10K
▲ 0.0%vs. prior month
$69.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lasagna Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rao's Homemade is the best-performing lasagna brand in July 2026, moving 60,000 units across 4 ASINs for 48.4% of Top 10 volume. 365 by Whole Foods Market follows with 36,000 units (29.0%), ahead of Stouffer's on 18,000 units (14.5%).
With 4 brands splitting the Top 10 and 91.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.98 to $7.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rao's Homemade
4 ASINs in Top 10
48.4%
Units
60K
Revenue
$409.8K
Avg. price
$7.18
B000WH9DCW
$7.33·★4.7·14.9K revsRao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
Units sold30KB000R720OA
$7.99·★4.7·14.9K revsRao's Homemade Marinara Sauce Made with Italian Tomatoes, 32 oz
Units sold10KB004MWNF18
$6.42·★4.7·6K revsRao's Homemade Tomato Basil Sauce, 24 oz, Tomato Sauce, All Purpose, Keto Friendly Pasta Sauce, Premium Quality, Tomatoes from Italy and Basil
Units sold10KB07R92H5GX
$6.99·★4.2·3.8K revsRao's Made For Home Meat Lasagna Frozen Meal, 9 oz
Units sold10K
365 by Whole Foods Market
3 ASINs in Top 10
29.0%
Units
36K
Revenue
$111.5K
Avg. price
$2.98
B074H4WS24
$2.99·★4.6·8.5K revs365 by Whole Foods Market, Organic Marinara Pasta Sauce, 25 Ounce
Units sold20KB074H54M8C
$2.99·★4.6·7.1K revs365 by Whole Foods Market, Organic Italian Herb Pasta Sauce, 25 Ounce
Units sold10KB074H7K3D8
$2.96·★4.6·2.9K revs365 by Whole Foods Market, Organic Lasagne, 16 Ounce
Units sold6K
Stouffer's
2 ASINs in Top 10
14.5%
Units
18K
Revenue
$109.6K
Avg. price
$6.29
B000YG0474
$2.75·★4.6·10.3K revsStouffer's Classic Meat Lasagna, Single Serve Frozen Meal, 10.5 Oz
Units sold10KB000YG4OIO
$9.84·★4.6·5.7K revsStouffer's Lasagna with Meat and Sauce, Family Size Frozen Meal, 38 Oz
Units sold8K
Trending Lasagna Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074H7K3D8 booked 6K units at $2.96, with ▲ 20.0% MoM change. On the growth side, B000Q63HB2 leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B00DQ24CGW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074H7K3D8
365 by Whole Foods Market, Organic Lasagne, 16 Ounce
Price
$2.96
Rating
4.6
Reviews
2.9K
Latest month sales
B000Q63HB2
Handi Foil Giant Lasagna Pan
Price
$1.65
Rating
4.7
Reviews
421
Latest month sales
B00DQ24CGW
Stouffer's Vegetable Lasagna, Single Serve Frozen Meal, 10.5 Oz
Unlock to view ASIN details and product titles
Price
$4.59
Rating
4.4
Reviews
1.4K
Latest month sales
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