Macaroni Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Macaroni sales on Amazon US totaled 363,000 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $1,662,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 41.7% of revenue, while a typical listing is priced at $4.71. The keyword itself pulled 24,959 Amazon queries over the same period (▲ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the macaroni Top 50 moved 4,215,000 units and $18,006,650 in cumulative sales — an average of 351,250 units and $1,500,554 per month. Monthly throughput topped out at 424,000 units in November 2025 and dipped to 226,000 in May 2026, leaving the latest reading 6.1% higher than August 2025.
Macaroni Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
363K
▼ 6.7% MoM
Monthly Revenue 2026/07
$1.7M
▼ 0.3% MoM
Top 10 Market Share 2026/07
41.3%
Macaroni Market Share & Sales Concentration on Amazon US — July 2026
The most-sold macaroni listing on Amazon US in July 2026 is ASIN B000RLPJHQ (Brand: Barilla), which sold 20,000 units at $1.84 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $692,500 in July 2026 — 41.3% of unit volume and 41.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Macaroni' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000RLPJHQ
Barilla Rotini Pasta, Non-GMO Kosher Pasta, 16oz.
20K
▲ 0.0%vs. prior month
$36.8K
latest month
12-month trend
B00WI0T4HU
Kraft Mac and Cheese Dinner, 8 Microwaveable Cups, Original, 2.05 oz | for Easy Dinner or Dinner Sides No Artificial Flavors, Preservatives or Dyes
20K
▲ 0.0%vs. prior month
$145.2K
latest month
12-month trend
B00WI0T5AQ
Velveeta Shells and Cheese Mac and Cheese Dinner, 8 Cups, Original, 2.39 oz | for Easy Snacks or Dinner Sides MADE WITH REAL CHEESE
20K
▲ 0.0%vs. prior month
$179.4K
latest month
12-month trend
B074H5ZHFH
365 by Whole Foods Market, Organic Penne Rigate, 16 Ounce
20K
▲ 0.0%vs. prior month
$39.4K
latest month
12-month trend
B005ECO3H0
Kraft Easy Mac and Cheese, 18 Packets, for Easy Dinner or Dinner Sides, Original Flavor, No Artificial Flavors, Preservatives or Dyes, 38.7 oz
20K
▲ 0.0%vs. prior month
$127.6K
latest month
12-month trend
B000O6EFL0
Amy's Frozen Meals, Mac and Cheese, 9.0 oz | Made with Organic Pasta and Cheddar Cheese
10K
▲ 0.0%vs. prior month
$46K
latest month
12-month trend
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Best Macaroni Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kraft Mac & Cheese is the best-performing macaroni brand in July 2026, moving 40,000 units across 2 ASINs for 26.7% of Top 10 volume. Barilla follows with 30,000 units (20.0%), ahead of Velveeta on 30,000 units (20.0%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.84 to $7.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kraft Mac & Cheese
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$272.8K
Avg. price
$7.73
B00WI0T4HU
$8.97·★4.7·26.8K revsKraft Mac and Cheese Dinner, 8 Microwaveable Cups, Original, 2.05 oz | for Easy Dinner or Dinner Sides No Artificial Flavors, Preservatives or Dyes
Units sold20KB005ECO3H0
$6.48·★4.6·52.3K revsKraft Easy Mac and Cheese, 18 Packets, for Easy Dinner or Dinner Sides, Original Flavor, No Artificial Flavors, Preservatives or Dyes, 38.7 oz
Units sold20K
Barilla
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$55.2K
Avg. price
$1.84
B000RLPJHQ
$1.84·★4.8·8.6K revsBarilla Rotini Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold20KB000RUP0JE
$1.84·★4.8·10.3K revsBarilla Penne Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold10K
Velveeta
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$246.6K
Avg. price
$7.85
B00WI0T5AQ
$8.97·★4.7·43.4K revsVelveeta Shells and Cheese Mac and Cheese Dinner, 8 Cups, Original, 2.39 oz | for Easy Snacks or Dinner Sides MADE WITH REAL CHEESE
Units sold20KB00XABL28K
$6.72·★4.8·16.5K revsVelveeta Shells and Cheese Mac and Cheese Dinner, 3 Boxes, Original, 12 oz | for Easy Dinner or Dinner Sides Made with Real Cheese Made With Real Cheese
Units sold10K
Trending Macaroni Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074H5BV1K booked 10K units at $1.99, with ▲ 0.0% MoM change. On the growth side, B07QJ2KN4G leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00X6Y5UH0 close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074H5BV1K
365 by Whole Foods Market Organic Fusilli Pasta, 16 Ounce
Price
$1.99
Rating
4.8
Reviews
6.5K
Latest month sales
B07QJ2KN4G
Rummo Fettuccine Pasta N.94 - Fettuccine Pasta Noodles, Dry Pasta, Curly Noodles, Egg Noodles, Italian Pasta - 8.82 Ounce (Pack of 1)
Price
$8.97
Rating
4.4
Reviews
198
Latest month sales
B00X6Y5UH0
Kraft Deluxe Mac and Cheese Dinner, 3 Boxes, Original Cheddar, 14 oz | for Easy Dinner or Dinner Sides No Artificial Flavors or Dyes
Unlock to view ASIN details and product titles
Price
$6.72
Rating
4.7
Reviews
8.6K
Latest month sales
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