Peanut Butter M&ms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peanut Butter M&ms sales on Amazon US totaled 286,600 units in July 2026 (▼ 2.8% vs. the prior month), generating an estimated $3,312,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 58.1% of revenue, while a typical listing is priced at $12.28. The keyword itself pulled 28,720 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the peanut butter m&ms Top 50 moved 3,357,700 units and $37,957,033 in cumulative sales — an average of 279,808 units and $3,163,086 per month. Monthly throughput topped out at 324,300 units in April 2026 and dipped to 187,300 in May 2026, leaving the latest reading 29.2% higher than August 2025.
Peanut Butter M&ms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.6K
▼ 2.8% MoM
Monthly Revenue 2026/07
$3.3M
▼ 13.1% MoM
Top 10 Market Share 2026/07
59.3%
Peanut Butter M&ms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peanut butter m&ms listing on Amazon US in July 2026 is ASIN B0BDTBBHD1 (Brand: Amazon Grocery), which sold 50,000 units at $5.22 apiece — equal to 17.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $1,924,600 in July 2026 — 59.3% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peanut Butter M&ms' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BDTBBHD1
Amazon Grocery, Peanut Butter Filled Pretzels, 24 Oz
50K
▲ 66.7%vs. prior month
$249K
latest month
12-month trend
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B08ZVHH13J
ALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
20K
▼ 33.3%vs. prior month
$463.4K
latest month
12-month trend
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
20K
▲ 900.0%vs. prior month
$129.2K
latest month
12-month trend
B076HVVQ9T
Amazon Grocery, Peanut Butter Filled Pretzels, 44 Oz
10K
▲ 0.0%vs. prior month
$105.2K
latest month
12-month trend
B00LPE5EZQ
SKIPPY Creamy Peanut Butter, Plant Based Protein, 80oz x1 | Peanut Butter Bulk. 4 Ingredients, 7g Protein /serving, Gluten-free. Perfect for Protein Snacks, Kids Snacks, Kids Lunch
10K
▲ 0.0%vs. prior month
$95.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Peanut Butter M&ms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing peanut butter m&ms brand in July 2026, moving 60,000 units across 2 ASINs for 35.3% of Top 10 volume. CLIF Bar follows with 20,000 units (11.8%), ahead of ALOHA on 20,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $23.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
35.3%
Units
60K
Revenue
$354.2K
Avg. price
$8.99
B0BDTBBHD1
$5.22·★4.5·5.6K revsAmazon Grocery, Peanut Butter Filled Pretzels, 24 Oz
Units sold50KB076HVVQ9T
$12.77·★4.5·21.3K revsAmazon Grocery, Peanut Butter Filled Pretzels, 44 Oz
Units sold10K
CLIF Bar
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$345K
Avg. price
$17.24
B0CXQ6QP2B
$17.24·★4.7·2.8K revsCLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold20K
ALOHA
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$463.4K
Avg. price
$23.95
B08ZVHH13J
$23.95·★4.4·2.6K revsALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
Units sold20K
Trending Peanut Butter M&ms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DL2B49T9 booked 20K units at $6.46, with ▲ 900.0% MoM change. On the growth side, B09RBG3NWB leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B000WKXTME close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Price
$6.46
Rating
4.5
Reviews
8K
Latest month sales
B09RBG3NWB
M&M's MINIS Milk Chocolate Candy Bulk Snacks, Sharing Bag, 9.4 Ounce | Resealable bulk candy bag of mini chocolate candy for snacking, ice cream toppings, dessert topping, baking, home, office
Price
$5.48
Rating
4.7
Reviews
403
Latest month sales
B000WKXTME
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Boxes, 4 oz (12 Count)
Unlock to view ASIN details and product titles
Price
$11.88
Rating
4.7
Reviews
2.7K
Latest month sales
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