Peanut Butter Crunchy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

SKIPPY is the best-performing peanut butter crunchy brand in July 2026, moving 49,000 units across 4 ASINs for 38.3% of Top 10 volume. 365 by Whole Foods Market follows with 40,000 units (31.3%), ahead of CLIF Bar on 20,000 units (15.6%).

With 4 brands splitting the Top 10 and 85.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.72 to $14.24, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07DTYVDJ6 booked 9K units at $9.52, with ▲ 12.5% MoM change. On the growth side, B01FW4ZDUA leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B007F1H4VU close behind at ▲ 11.1% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.