Pampers Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pampers Wipes sales on Amazon US totaled 1,075,000 units in July 2026 (▼ 17.0% vs. the prior month), generating an estimated $21,749,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 48.8% of revenue, while a typical listing is priced at $22.24. The keyword itself pulled 114,973 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the pampers wipes Top 50 moved 12,722,600 units and $269,072,750 in cumulative sales — an average of 1,060,217 units and $22,422,729 per month. Monthly throughput topped out at 1,295,000 units in June 2026 and dipped to 691,100 in May 2026, leaving the latest reading 3.1% lower than August 2025.
Pampers Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 17.0% MoM
Monthly Revenue 2026/07
$21.7M
▼ 22.1% MoM
Top 10 Market Share 2026/07
56.7%
Pampers Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pampers wipes listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 9.3% of every unit tracked in this report.
The Top 10 ASINs account for 610,000 units and $10,606,000 in July 2026 — 56.7% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pampers Wipes' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B095KCG1Q2
Amazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
100K
▲ 0.0%vs. prior month
$458K
latest month
12-month trend
B07SCL613T
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B010NE2XPC
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
B08QRKY3NJ
Huggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes
60K
▼ 14.3%vs. prior month
$991.2K
latest month
12-month trend
B08QRT84WJ
Huggies Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes
50K
▲ 0.0%vs. prior month
$566.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pampers Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HUGGIES is the best-performing pampers wipes brand in July 2026, moving 180,000 units across 3 ASINs for 29.5% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (16.4%), ahead of Amazon Basics on 100,000 units (16.4%).
With 7 brands splitting the Top 10 and 62.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.73 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HUGGIES
3 ASINs in Top 10
29.5%
Units
180K
Revenue
$3.1M
Avg. price
$16.39
B07SCL613T
$21.99·★4.8·127.6K revsHuggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Units sold70KB08QRKY3NJ
$15.86·★4.8·79.5K revsHuggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes
Units sold60KB08QRT84WJ
$11.33·★4.8·127.6K revsHuggies Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes
Units sold50K
CLEAN SKIN CLUB
1 ASIN in Top 10
16.4%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Amazon Basics
1 ASIN in Top 10
16.4%
Units
100K
Revenue
$458K
Avg. price
$4.73
B095KCG1Q2
$4.73·★4.5·52.6K revsAmazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
Units sold100K
Trending Pampers Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B085M544GG booked 40K units at $13.97, with ▲ 0.0% MoM change. On the growth side, B07KGRJ6HY leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0BJ13K7FR close behind at ▲ 33.3% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085M544GG
Cottonelle GentlePlus Flushable Wipes, 8 Packs, 42 Wipes per Pack
Price
$13.97
Rating
4.7
Reviews
186.3K
Latest month sales
![Pampers Aqua Pure Baby Wipes, 99% Water, Fragrance Free, Unscented, Water Based, Multi-Use, 448 Wipes Total (8X Flip-Top Packs) [Packaging May Vary]](https://m.media-amazon.com/images/I/71WXPdPTJNL._AC_UY512_.jpg)
B07KGRJ6HY
Pampers Aqua Pure Baby Wipes, 99% Water, Fragrance Free, Unscented, Water Based, Multi-Use, 448 Wipes Total (8X Flip-Top Packs) [Packaging May Vary]
Price
$17.28
Rating
4.8
Reviews
33.5K
Latest month sales
![Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 1008 Wipes Total (18X Flip-Top Packs) [Packaging May Vary]](https://m.media-amazon.com/images/I/81MJTnNiezL._AC_UY512_.jpg)
B0BJ13K7FR
Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 1008 Wipes Total (18X Flip-Top Packs) [Packaging May Vary]
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.8
Reviews
240.6K
Latest month sales
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