Wet Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wet Wipes sales on Amazon US totaled 1,860,000 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $28,431,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 40.8% of revenue, while a typical listing is priced at $16.77. The keyword itself pulled 151,666 Amazon queries over the same period (▲ 17.9% MoM).
Zooming out to the 12-month window ending July 2026, the wet wipes Top 50 moved 20,529,000 units and $332,671,090 in cumulative sales — an average of 1,710,750 units and $27,722,591 per month. Monthly throughput topped out at 2,040,000 units in June 2026 and dipped to 1,082,000 in May 2026, leaving the latest reading 4.2% higher than August 2025.
Wet Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.9M
▼ 8.8% MoM
Monthly Revenue 2026/07
$28.4M
▼ 13.8% MoM
Top 10 Market Share 2026/07
48.4%
Wet Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wet wipes listing on Amazon US in July 2026 is ASIN B00HSC9F2C (Brand: Clorox), which sold 100,000 units at $10.23 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 900,000 units and $11,598,200 in July 2026 — 48.4% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wet Wipes' on Amazon
July 2026
Is 48.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07ND3WR64
Cottonelle Fresh Feel Flushable Wipes, 8 Packs, 42 Wipes per Pack
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B095KCG1Q2
Amazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
100K
▲ 0.0%vs. prior month
$458K
latest month
12-month trend
B0BNNVT2VH
Lysol Disinfecting Wipes, Cleaner, Lemon + Mango + Linen, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wet Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing wet wipes brand in July 2026, moving 270,000 units across 3 ASINs for 30.0% of Top 10 volume. HUGGIES follows with 130,000 units (14.4%), ahead of Clorox on 100,000 units (11.1%).
Volume is spread across 7 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.71 to $18.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
30.0%
Units
270K
Revenue
$2.5M
Avg. price
$9.71
B095KCG1Q2
$4.73·★4.5·52.6K revsAmazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
Units sold100KB07F246YG1
$11.09·★4.7·94K revsAmazon Basics Disinfecting Wipes, Lemon & Fresh Scent, Sanitizes, Cleans, Disinfects & Deodorizes, 255 Count (3 Packs of 85), Packaging May Vary
Units sold100KB08R17N9VV
$13.31·★4.7·93.9K revsAmazon Basics Disinfecting Wipes, Lemon & Fresh Scent, Sanitizes, Cleans, Disinfects, Deodorizes, 340 Count (4 Packs of 85), Packaging May Vary
Units sold70K
HUGGIES
2 ASINs in Top 10
14.4%
Units
130K
Revenue
$2.5M
Avg. price
$18.92
B07SCL613T
$21.99·★4.8·127.6K revsHuggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Units sold70KB08QRKY3NJ
$15.86·★4.8·79.5K revsHuggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes
Units sold60K
Clorox
1 ASIN in Top 10
11.1%
Units
100K
Revenue
$1.2M
Avg. price
$10.23
B00HSC9F2C
$10.23·★4.8·120.7K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100K
Trending Wet Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08QRKY3NJ booked 60K units at $15.86, with ▼ 14.3% MoM change. On the growth side, B07F24HVRR leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07MB5RY9N close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08QRKY3NJ
Huggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes
Price
$15.86
Rating
4.8
Reviews
79.5K
Latest month sales
B07F24HVRR
Amazon Basics Disinfecting Wipes, Lemon Scent, for Sanitizing, Cleaning & Deodorizing, 255 Count (3 Packs of 85), Packaging May Vary
Price
$12.03
Rating
4.7
Reviews
93.9K
Latest month sales
B07MB5RY9N
HUGGIES Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 10 Flip-Top Packs (560 Wipes Total)
Unlock to view ASIN details and product titles
Price
$16.97
Rating
4.8
Reviews
127.6K
Latest month sales
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