Palmers Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Palmers Lotion sales on Amazon US totaled 408,200 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $4,496,525 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 60.5% of revenue, while a typical listing is priced at $10.88. The keyword itself pulled 22,005 Amazon queries over the same period (▲ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the palmers lotion Top 50 moved 4,487,150 units and $49,540,211 in cumulative sales — an average of 373,929 units and $4,128,351 per month. Monthly throughput topped out at 453,550 units in June 2026 and dipped to 253,600 in May 2026, leaving the latest reading 17.0% higher than August 2025.
Palmers Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
408.2K
▼ 10.0% MoM
Monthly Revenue 2026/07
$4.5M
▼ 12.0% MoM
Top 10 Market Share 2026/07
58.8%
Palmers Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold palmers lotion listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 24.5% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $2,718,900 in July 2026 — 58.8% of unit volume and 60.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Palmers Lotion' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B09YT7WTFS
Naturium Bio-Lipid Restoring Body Lotion, All Day Moisture, 14 fl oz | Nourishing Moisturizer with Shea Butter, Skin Hydrating & Fast Absorbing Formula, for All Skin Types, Fragrance Free
20K
▲ 0.0%vs. prior month
$281K
latest month
12-month trend
B0CXF7PXCF
Naturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
20K
▲ 0.0%vs. prior month
$346.2K
latest month
12-month trend
B0FB9LRL1V
Palmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
10K
▼ 50.0%vs. prior month
$157K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Palmers Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing palmers lotion brand in July 2026, moving 100,000 units across 1 ASIN for 41.7% of Top 10 volume. Palmer's follows with 50,000 units (20.8%), ahead of Naturium on 40,000 units (16.7%).
With 5 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.26 to $16.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
1 ASIN in Top 10
41.7%
Units
100K
Revenue
$939K
Avg. price
$9.97
B08KT2Z93D
$9.97·★4.7·74.2K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100K
Palmer's
5 ASINs in Top 10
20.8%
Units
50K
Revenue
$480K
Avg. price
$9.26
B0FB9LRL1V
$13.99·★4.6·2.3K revsPalmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
Units sold10KB000056W74
$7.48·★4.7·28.8K revsPalmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Units sold10KB0009F3O8Q
$6.69·★4.8·44.1K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Units sold10KB000RGBWPO
$7.16·★4.8·36.1K revsPalmer's Solid Body Lotion, Cocoa Butter Formula with Vitamin E (7.25 Oz) | Body Moisturizer with Vitamin E for Extremely Dry Skin, Softens and Soothes, Helps Smooth Marks, Tone Skin, 48 Hour Moisture
Units sold10KB001KYU1H2
$10.97·★4.7·29K revsPalmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Units sold10K
Naturium
2 ASINs in Top 10
16.7%
Units
40K
Revenue
$627.2K
Avg. price
$16.38
B09YT7WTFS
$14.88·★4.5·3K revsNaturium Bio-Lipid Restoring Body Lotion, All Day Moisture, 14 fl oz | Nourishing Moisturizer with Shea Butter, Skin Hydrating & Fast Absorbing Formula, for All Skin Types, Fragrance Free
Units sold20KB0CXF7PXCF
$17.88·★4.4·3K revsNaturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
Units sold20K
Trending Palmers Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000Z4QQRM leads positive momentum with ▲ 3900.0% MoM growth on 2K units, with B0GQJKL84Y close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000Z4QQRM
Palmer's Tummy Butter for Stretch Marks & Weight Changes (4.4 Oz) | An intensive formula with Collagen and Elastin to improve the appearance of stretch marks. Ideal for nighttime use.
Price
$13.24
Rating
4.6
Reviews
6.5K
Latest month sales
B0GQJKL84Y
Palmer's Tahitian Vanilla Body Lotion with Cocoa Butter (33.8 Fl Oz) | Moisture Drenching, Hydrating Lotion with Shea Butter, Coconut Oil & Vitamin E, 72-Hour Moisture, Dermatologist Approved
Price
$13.49
Rating
4.7
Reviews
121
Latest month sales
B01J8LETQC
Palmer's Intensive Heel Repair Foot Balm Stick with Cocoa Butter (0.9 Oz) | A no mess applicator stick with Shea Butter and Peppermint Oil to soften calluses and dry, cracked feet for 48 hour moisture
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.4
Reviews
1.6K
Latest month sales
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