Paint By Numbers Kit For Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Paint By Numbers Kit For Kids sales on Amazon US totaled 75,950 units in July 2026 (▼ 23.3% vs. the prior month), generating an estimated $1,152,215 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.7% of unit volume and 75.6% of revenue, while a typical listing is priced at $15.97. The keyword itself pulled 22,147 Amazon queries over the same period (▼ 3.5% MoM).

Zooming out to the 12-month window ending July 2026, the paint by numbers kit for kids Top 50 moved 1,251,100 units and $19,022,908 in cumulative sales — an average of 104,258 units and $1,585,242 per month. Monthly throughput topped out at 282,550 units in December 2025 and dipped to 36,250 in May 2026, leaving the latest reading 6.4% higher than August 2025.

1.3MTotal units sold · Last 12 months
$19MTotal revenue · Last 12 months
22.1K▼ 3.5% MoM
Monthly search volume
$15.97Avg. price · July 2026

Paint By Numbers Kit For Kids Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales71.4K
Revenue$980.7K

2025/09

Sales73K
Revenue$1.1M

2025/10

Sales108.6K
Revenue$1.7M

2025/11

Sales198.2K
Revenue$3M

2025/12

Sales282.6K
Revenue$4.4M

2026/01

Sales70.7K
Revenue$1.1M

2026/02

Sales81K
Revenue$1.3M

2026/03

Sales84K
Revenue$1.3M

2026/04

Sales70.6K
Revenue$1.1M

2026/05

Sales36.3K
Revenue$534.2K

2026/06

Sales98.9K
Revenue$1.5M
76K

2026/07

Sales76K
Revenue$1.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

76K

▼ 23.3% MoM

Monthly Revenue 2026/07

$1.2M

▼ 23.0% MoM

Top 10 Market Share 2026/07

73.7%

See the Top 10 ASINs driving 73.7% of sales

Paint By Numbers Kit For Kids Market Share & Sales Concentration on Amazon US — July 2026

The most-sold paint by numbers kit for kids listing on Amazon US in July 2026 is ASIN B08HD89CX6 (Brand: JOYIN), which sold 10,000 units at $14.98 apiece — equal to 13.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.

The Top 10 ASINs account for 56,000 units and $871,300 in July 2026 — 73.7% of unit volume and 75.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Paint By Numbers Kit For Kids' on Amazon

July 2026
ASINSIGHT Logo
73.7% Volume Share 56K units sold
75.6% Revenue Share $871.3K estimated
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Top 5 Volume Share breakdown

B08HD89CX6 13.2%
B0F9WHCL19 10.5%
B0CTHQJF57 9.2%
B0F9WFBTP5 7.9%
B00HUBBDIK 6.6%
Others 52.6%
#1
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

B08HD89CX6

Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

$14.98· 4.6·10.6K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$149.9K

latest month

Monthly Trend

12-month trend

#2
Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

B0F9WHCL19

Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

$18.97· 4.6·1.8K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$161.8K

latest month

Monthly Trend

12-month trend

#3
JoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls

B0CTHQJF57

JoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls

$8.99· 4.7·4.7K reviews
Monthly Sales

7K

▼ 30.0%

vs. prior month

Revenue

$67.2K

latest month

Monthly Trend

12-month trend

#4
Skillmatics Aqua Puffs Unicorns, Art & Craft Gift for Kids, Paint by Number | DIY Princess Puffy Keychains, Screen-Free, Mess-Free Activity, Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

B0F9WFBTP5

Skillmatics Aqua Puffs Unicorns, Art & Craft Gift for Kids, Paint by Number | DIY Princess Puffy Keychains, Screen-Free, Mess-Free Activity, Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

$18.97· 4.6·1.8K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$120.6K

latest month

Monthly Trend

12-month trend

#5
Made By Me Create Your Own Window Art Kit, Suncatchers, Makes 20+ Projects | DIY Arts and Crafts Activity, Paint, Color, and Decorate Suncatchers and Window Clings for Kids

B00HUBBDIK

Made By Me Create Your Own Window Art Kit, Suncatchers, Makes 20+ Projects | DIY Arts and Crafts Activity, Paint, Color, and Decorate Suncatchers and Window Clings for Kids

$10.69· 4.7·30.9K reviews
Monthly Sales

5K

▼ 28.6%

vs. prior month

Revenue

$53.4K

latest month

Monthly Trend

12-month trend

#6
Imagimake Window Art - Princess, DIY Mess-Free 16 Pieces Suncatcher Kit | Stained Glass Painting Craft Activity for Kids, Birthday Gift for Girls Ages 5,6,7,8,9,10,12 Years Old

B09NSSYTN6

Imagimake Window Art - Princess, DIY Mess-Free 16 Pieces Suncatcher Kit | Stained Glass Painting Craft Activity for Kids, Birthday Gift for Girls Ages 5,6,7,8,9,10,12 Years Old

$19.99· 4.7·6.2K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$94.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Paint By Numbers Kit For Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Skillmatics is the best-performing paint by numbers kit for kids brand in July 2026, moving 14,000 units across 2 ASINs for 25.0% of Top 10 volume. JOYIN follows with 10,000 units (17.9%), ahead of JoyCat on 7,000 units (12.5%).

Volume is spread across 9 brands, with the top three holding 55.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $18.97, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

25.0%
17.9%
12.5%
44.6%
Skillmatics
JOYIN
JoyCat
Other brands
1

Skillmatics

2 ASINs in Top 10

25.0%

Units

14K

Revenue

$282.4K

Avg. price

$18.97

  • Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

    B0F9WHCL19

    $18.97·4.6·1.8K revs

    Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

    Units sold8K
  • Skillmatics Aqua Puffs Unicorns, Art & Craft Gift for Kids, Paint by Number | DIY Princess Puffy Keychains, Screen-Free, Mess-Free Activity, Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

    B0F9WFBTP5

    $18.97·4.6·1.8K revs

    Skillmatics Aqua Puffs Unicorns, Art & Craft Gift for Kids, Paint by Number | DIY Princess Puffy Keychains, Screen-Free, Mess-Free Activity, Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

    Units sold6K
2

JOYIN

1 ASIN in Top 10

17.9%

Units

10K

Revenue

$149.9K

Avg. price

$14.98

  • Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

    B08HD89CX6

    $14.98·4.6·10.6K revs

    Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

    Units sold10K
3

JoyCat

1 ASIN in Top 10

12.5%

Units

7K

Revenue

$67.2K

Avg. price

$8.99

  • JoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls

    B0CTHQJF57

    $8.99·4.7·4.7K revs

    JoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls

    Units sold7K

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