Rainbow Loom Rubber Bands Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rainbow Loom Rubber Bands sales on Amazon US totaled 75,350 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $911,618 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.6% of unit volume and 70.4% of revenue, while a typical listing is priced at $13.89. The keyword itself pulled 15,409 Amazon queries over the same period (▼ 21.5% MoM).
Zooming out to the 12-month window ending July 2026, the rainbow loom rubber bands Top 50 moved 740,250 units and $8,894,912 in cumulative sales — an average of 61,688 units and $741,243 per month. Monthly throughput topped out at 97,350 units in December 2025 and dipped to 32,450 in May 2026, leaving the latest reading 13.0% higher than August 2025.
Rainbow Loom Rubber Bands Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
75.3K
▲ 3.9% MoM
Monthly Revenue 2026/07
$911.6K
▲ 8.3% MoM
Top 10 Market Share 2026/07
75.6%
Rainbow Loom Rubber Bands Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rainbow loom rubber bands listing on Amazon US in July 2026 is ASIN B074B1KCXD (Brand: Amazon Basics), which sold 20,000 units at $5.79 apiece — equal to 26.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 57,000 units and $641,830 in July 2026 — 75.6% of unit volume and 70.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rainbow Loom Rubber Bands' on Amazon
July 2026
Is 75.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074B1KCXD
Amazon Basics Assorted Size and Color Rubber Bands, Strong Elastic Stretch Office Supplies, 0.5 lb. Variety Assortment
20K
▲ 0.0%vs. prior month
$140.6K
latest month
12-month trend
B08F49YVQP
LUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B085WNTJT1
Rainbow Loom MEGA Combo Set, Features 7000+ Colorful Rubber Bands, 2 Step-by-Step Bracelet Instructions, Organizer Case, Great Gift for Kids 7+ DIY Craft, STEAM
6K
▼ 14.3%vs. prior month
$145.7K
latest month
12-month trend
B0CJ4YX2RZ
XKDOUS XKDOUS 24 Colors Rubber Band Bracelet Kit, Rubberband Bracelet Making Kit | 1400+ Rubber Bands with Case for Kids Ages 6+, DIY Jewelry Bracelet for Art & Craft, Ideal Gift Choice for Birthday & Holiday
5K
▲ 0.0%vs. prior month
$40.4K
latest month
12-month trend
B0B8Z55KMY
JIYAKO 2500+ Rubber Band Bracelet Kit, Loom Bracelet Making Kit for Kids | Rubber Bands Refill Loom Set, Loom Bands Kit,Friendship Bracelet Birthday Gift Kits
4K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend
B08NYB13TV
12730+ Loom Rubber Bands Refill Kit in 26 Color with 500 Clips,6 Hooks, Premium Bracelet Making Kit for Weaving DIY Crafting Gift
4K
▲ 0.0%vs. prior month
$65.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rainbow Loom Rubber Bands Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing rainbow loom rubber bands brand in July 2026, moving 20,000 units across 1 ASIN for 35.1% of Top 10 volume. Rainbow Loom follows with 12,000 units (21.1%), ahead of LUSTEMBER on 10,000 units (17.5%).
With 7 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.79 to $17.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
35.1%
Units
20K
Revenue
$140.6K
Avg. price
$5.79
B074B1KCXD
$5.79·★4.7·24.3K revsAmazon Basics Assorted Size and Color Rubber Bands, Strong Elastic Stretch Office Supplies, 0.5 lb. Variety Assortment
Units sold20K
Rainbow Loom
4 ASINs in Top 10
21.1%
Units
12K
Revenue
$238.2K
Avg. price
$17.74
B085WNTJT1
$23.99·★4.8·6.7K revsRainbow Loom MEGA Combo Set, Features 7000+ Colorful Rubber Bands, 2 Step-by-Step Bracelet Instructions, Organizer Case, Great Gift for Kids 7+ DIY Craft, STEAM
Units sold6KB00K18YIOU
$11.99·★4.7·19.1K revsRainbow Loom Original Rubber Band Bracelet Making Kit with Metal Hook | Complete 628-piece craft set includes 600 latex-free bands, C-clips, and loom board for Ages 7+, 2014 Toy of the Year
Units sold2KB0916KH81H
$19.99·★4.8·3.3K revsRainbow Loom Loomi-Pals Mega Set - 5600 Bands, 60 Charms & RL2.0 Board | Comprehensive Bracelet Making Kit with Carrying Case, Alpha Beads, Pony Beads, and Happy Looms for Kids Ages 7+
Units sold2KB0CVYRQ3MJ
$14.99·★4.9·491 revsRainbow Loom Treasure Box - 7000 Glow-in-the-Dark Rubber Bands Jewelry Kit | DIY Bracelet Maker Activity with 2 Happy Looms, 150 C-Clips and 7 Glowing Colors for Kids and Adults Ages 7+
Units sold2K
LUSTEMBER
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$69.9K
Avg. price
$6.99
B08F49YVQP
$6.99·★4.7·4.9K revsLUSTEMBER 1mm Stretchy Bracelet String, Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making, Necklaces, Beading and Crafts
Units sold10K
Trending Rainbow Loom Rubber Bands Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00TTB0M0Y leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B00XLIQQXS close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TTB0M0Y
300-Piece Rainbow Loom Colored C-Clips for Rubber Band Bracelets Original Colored C-Clips Refill Pack by Choon’s Design – Compatible with All Rainbow Loom Kits – Ages 8 and Up
Price
$5.59
Rating
4.8
Reviews
339
Latest month sales
B00XLIQQXS
Rainbow Loom Solar Neptune Bands | 600 Bands & 24 C-Clips | Solar Color Changing
Price
$5.89
Rating
4.6
Reviews
1.5K
Latest month sales
B0FJMS1QTZ
Rainbow Loom Autoloom Twin DIY Bracelet Kit - 1500 Rubber Bands & Beads | Includes 2 Auto Looms for fast fishtail weaving, 190 beads, and 40 clips. Ideal jewelry activity set for kids Ages 7+
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
58
Latest month sales
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