Bluey Stickers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluey Stickers sales on Amazon US totaled 112,400 units in July 2026 (▲ 3.4% vs. the prior month), generating an estimated $991,131 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 39.5% of revenue, while a typical listing is priced at $10.25. The keyword itself pulled 26,392 Amazon queries over the same period (▲ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the bluey stickers Top 50 moved 1,391,850 units and $12,258,737 in cumulative sales — an average of 115,988 units and $1,021,561 per month. Monthly throughput topped out at 214,700 units in December 2025 and dipped to 56,700 in May 2026, leaving the latest reading 3.8% lower than August 2025.
Bluey Stickers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.4K
▲ 3.4% MoM
Monthly Revenue 2026/07
$991.1K
▲ 2.7% MoM
Top 10 Market Share 2026/07
48.0%
Bluey Stickers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluey stickers listing on Amazon US in July 2026 is ASIN B09PGVGCH5 (Brand: Horizon Group USA), which sold 10,000 units at $6.49 apiece — equal to 8.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 54,000 units and $391,370 in July 2026 — 48.0% of unit volume and 39.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluey Stickers' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09PGVGCH5
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B0BZTM3LWD
Bluey Fruit Flavored Snacks, 17.6 oz, 22 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
7K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B0D3GZDVGB
RINOLY 100 PCS Water Bottle Stickers for Kids,Waterproof Vinyl Animal Stickers for Kids,Skateboard,Laptop Stickers for Girls Boys Classroom Prizes
5K
▼ 16.7%vs. prior month
$24.8K
latest month
12-month trend
B0F2FGJRG9
300 Pcs Stickers for Kids, Cute Vinyl Waterproof Stickers for Water Bottle | Treasure Box Toys for Classroom Prizes, Teacher Back to School Supplies Gifts, Sticker Pack for Girls Teens, Party Favors
5K
▲ 25.0%vs. prior month
$44.9K
latest month
12-month trend
B0FCRDVJT6
48 Sheets Stickers for Kids, Cute Stickers Variety Pack for Scrapbooking | Teachers Classroom Prizes, Goodie Bag Stuffers Including Animals, Cars, Dinosaurs, Fishes, Hearts, Stars and More
5K
▲ 0.0%vs. prior month
$35K
latest month
12-month trend
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
5K
▲ 25.0%vs. prior month
$62.3K
latest month
12-month trend
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Best Bluey Stickers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Horizon Group USA is the best-performing bluey stickers brand in July 2026, moving 14,000 units across 2 ASINs for 25.9% of Top 10 volume. Betty Crocker follows with 7,000 units (13.0%), ahead of RINOLY on 5,000 units (9.3%).
Volume is spread across 9 brands, with the top three holding 48.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.59 to $6.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Horizon Group USA
2 ASINs in Top 10
25.9%
Units
14K
Revenue
$64.9K
Avg. price
$6.24
B09PGVGCH5
$6.49·★4.7·13.4K revsHorizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
Units sold10KB09PGVZ5TJ
$5.99·★4.4·5.2K revsHorizon Group USA Bluey Sticker Playset, 2 Sticker Play Scenes, 35+ Reusable Puffy Bluey Repositionable Stickers for Kids, Perfect for Travel, Screen-Free Fun
Units sold4K
Betty Crocker
1 ASIN in Top 10
13.0%
Units
7K
Revenue
$34.8K
Avg. price
$4.97
B0BZTM3LWD
$4.97·★4.8·5.1K revsBluey Fruit Flavored Snacks, 17.6 oz, 22 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
Units sold7K
RINOLY
1 ASIN in Top 10
9.3%
Units
5K
Revenue
$24.8K
Avg. price
$4.59
B0D3GZDVGB
$4.59·★4.8·1.7K revsRINOLY 100 PCS Water Bottle Stickers for Kids,Waterproof Vinyl Animal Stickers for Kids,Skateboard,Laptop Stickers for Girls Boys Classroom Prizes
Units sold5K
Trending Bluey Stickers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09WDPSHLK booked 4K units at $7.19, with ▲ 33.3% MoM change. On the growth side, B0FFMF6GY5 leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0BX9PQ9VC close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09WDPSHLK
200Pcs Water Bottle Stickers for Kids Teens, Waterproof Vinyl Stickers | Back to School Supplies Classroom Decor, Teacher Supplies & Classroom Must Haves
Price
$7.19
Rating
4.8
Reviews
2.1K
Latest month sales
B0FFMF6GY5
200PCS Cool Character Stickers Bulk for Boys Teens Adults | Decor for Water Bottles Skateboards Luggage Laptops Bumpers, Waterproof Vinyl
Price
$9.99
Rating
4.7
Reviews
586
Latest month sales
B0BX9PQ9VC
24 Sheets(500+) 3D Puffy Stickers for Toddlers Kids Boys Girls | Bulk Preschool Sticker Sheets for Reward, Craft, Scrapbooking, Including Animal, Fruits, Dinosaurs, Fish and More
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.5
Reviews
1.1K
Latest month sales
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