Paddle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paddle sales on Amazon US totaled 73,700 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $4,513,245 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 54.3% of revenue, while a typical listing is priced at $57.71. The keyword itself pulled 17,410 Amazon queries over the same period (▼ 19.8% MoM).
Zooming out to the 12-month window ending July 2026, the paddle Top 50 moved 586,250 units and $30,191,896 in cumulative sales — an average of 48,854 units and $2,515,991 per month. Monthly throughput topped out at 93,050 units in June 2026 and dipped to 24,300 in January 2026, leaving the latest reading 27.8% higher than August 2025.
Paddle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
73.7K
▼ 20.8% MoM
Monthly Revenue 2026/07
$4.5M
▼ 25.7% MoM
Top 10 Market Share 2026/07
54.3%
Paddle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paddle listing on Amazon US in July 2026 is ASIN B0BYV7P9X7 (Brand: MTEN), which sold 8,000 units at $33.99 apiece — equal to 10.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $2,452,750 in July 2026 — 54.3% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paddle' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BYV7P9X7
MTEN Pickleball Paddles Set of 2/4/1, USAPA Approved Fiberglass Rackets | Lightweight Set for Men, Women, Beginners & Intermediate
8K
▼ 11.1%vs. prior month
$279.7K
latest month
12-month trend
B0DMT133P2
Niphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels
4K
▼ 60.0%vs. prior month
$726.4K
latest month
12-month trend
B09C88QVHL
JoncAye Pickleball Paddles Set of 4 or 2 Fiberglass Rackets USAPA Approved | Lightweight Pickle Ball Equipment, 4 Outdoor Indoor Balls, Racquet Bag, Overgrip, for Beginner, Adults, Teens, Men, Women
4K
▼ 50.0%vs. prior month
$227.7K
latest month
12-month trend
B0BRMXW2WW
DULCE DOM Pickleball Paddles Set of 2/4 - USAPA Approved | Fiberglass/Graphite Surface Pickle Ball Rackets with Carrying Bag, Ideal Training Equipment for Beginner Intermediate
4K
▼ 20.0%vs. prior month
$152.5K
latest month
12-month trend
B0CRR7P54N
OCEANBROAD Emergency Paddle 21''-42''（Assembling Required）/26''-54'' | Boat Paddle, Canoe/Kayak Paddle, Telescoping Paddle, Collapsible Paddle, PWC/Boating/Pontoon/Jet Ski Accessories
4K
▲ 33.3%vs. prior month
$64K
latest month
12-month trend
B0DFPGLB9D
FunWater Inflatable Stand Up Paddle Board with Beginners SUP Accessories | 10'6'' SUP,Anti-Slip EVA Deck,Versatile Yoga/Big Fin Inflatable Paddle Boards for Adults & Youth of All Skill Levels
4K
▲ 100.0%vs. prior month
$623.2K
latest month
12-month trend
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Best Paddle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MTEN is the best-performing paddle brand in July 2026, moving 8,000 units across 1 ASIN for 20.0% of Top 10 volume. niphean follows with 4,000 units (10.0%), ahead of JoncAye on 4,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $33.99 to $169.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MTEN
1 ASIN in Top 10
20.0%
Units
8K
Revenue
$279.7K
Avg. price
$33.99
B0BYV7P9X7
$33.99·★4.7·9.4K revsMTEN Pickleball Paddles Set of 2/4/1, USAPA Approved Fiberglass Rackets | Lightweight Set for Men, Women, Beginners & Intermediate
Units sold8K
niphean
1 ASIN in Top 10
10.0%
Units
4K
Revenue
$726.4K
Avg. price
$169.98
B0DMT133P2
$169.98·★4.5·3.6K revsNiphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels
Units sold4K
JoncAye
1 ASIN in Top 10
10.0%
Units
4K
Revenue
$227.7K
Avg. price
$50.95
B09C88QVHL
$50.95·★4.7·6.5K revsJoncAye Pickleball Paddles Set of 4 or 2 Fiberglass Rackets USAPA Approved | Lightweight Pickle Ball Equipment, 4 Outdoor Indoor Balls, Racquet Bag, Overgrip, for Beginner, Adults, Teens, Men, Women
Units sold4K
Trending Paddle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFPGLB9D booked 4K units at $129.99, with ▲ 100.0% MoM change. On the growth side, B0BX94GJ3L leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B08XW5MLTJ close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DFPGLB9D
FunWater Inflatable Stand Up Paddle Board with Beginners SUP Accessories | 10'6'' SUP,Anti-Slip EVA Deck,Versatile Yoga/Big Fin Inflatable Paddle Boards for Adults & Youth of All Skill Levels
Price
$129.99
Rating
4.4
Reviews
5.4K
Latest month sales
B0BX94GJ3L
FEATH-R-LITE Inflatable Stand Up Paddle Board with Beginner SUP Accessories | 10’6’’/11' Ultra-Light SUP,Anti-Slip EVA Deck,Versatile Yoga Inflatable Paddle Boards for Adults & Youth of All Skill Levels
Price
$149.99
Rating
4.4
Reviews
3K
Latest month sales
B08XW5MLTJ
Karltion SUP Paddle - 3-Piece Adjustable Aluminium SUP Paddle with Glass Fiber Blade for Surfing, Floating, Water Sports
Unlock to view ASIN details and product titles
Price
$29.50
Rating
4.3
Reviews
1.7K
Latest month sales
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