Owyn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Owyn sales on Amazon US totaled 499,000 units in July 2026 (▼ 16.4% vs. the prior month), generating an estimated $16,551,410 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 58.1% of revenue, while a typical listing is priced at $31.65. The keyword itself pulled 26,830 Amazon queries over the same period (▼ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the owyn Top 50 moved 5,349,000 units and $178,289,681 in cumulative sales — an average of 445,750 units and $14,857,473 per month. Monthly throughput topped out at 597,000 units in June 2026 and dipped to 311,000 in May 2026, leaving the latest reading 24.0% higher than August 2025.
Owyn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
499K
▼ 16.4% MoM
Monthly Revenue 2026/07
$16.6M
▼ 16.7% MoM
Top 10 Market Share 2026/07
54.1%
Owyn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold owyn listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $48.00 apiece — equal to 20.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $9,620,800 in July 2026 — 54.1% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Owyn' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
40K
▲ 0.0%vs. prior month
$888.4K
latest month
12-month trend
B07W8KHTGL
Premier Protein Energy 30g High Protein Shake, Café Latte, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
20K
▼ 60.0%vs. prior month
$599.6K
latest month
12-month trend
B00BKL4KKY
Orgain Organic Kids Dairy 8g Protein Shake, Chocolate, 8.25 oz, 12pk | Nutritional drink, grass-fed protein, 22 vitamins & minerals, 3g fiber, non-GMO, no soy, healthy snack for picky eaters
20K
▲ 0.0%vs. prior month
$458.2K
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Owyn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing owyn brand in July 2026, moving 100,000 units across 1 ASIN for 37.0% of Top 10 volume. Orgain follows with 70,000 units (25.9%), ahead of Oikos on 40,000 units (14.8%).
With 8 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $48.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
1 ASIN in Top 10
37.0%
Units
100K
Revenue
$5M
Avg. price
$48.00
B01DDIRDZA
$48.00·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100K
Orgain
3 ASINs in Top 10
25.9%
Units
70K
Revenue
$1.9M
Avg. price
$26.37
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB00BKL4KKY
$21.57·★4.6·8.1K revsOrgain Organic Kids Dairy 8g Protein Shake, Chocolate, 8.25 oz, 12pk | Nutritional drink, grass-fed protein, 22 vitamins & minerals, 3g fiber, non-GMO, no soy, healthy snack for picky eaters
Units sold20KB003FDG4K4
$25.57·★4.6·9.1K revsOrgain Organic Creamy Chocolate Fudge Shake 12 Pack, 11 FZ | Ready to drink grass-fed dairy protein, meal replacement, 20 vitamins & minerals, fruits & vegetables, non-GMO, gluten-free
Units sold10K
Oikos
1 ASIN in Top 10
14.8%
Units
40K
Revenue
$888.4K
Avg. price
$21.99
B0DY1ZS88N
$21.99·★4.6·2.1K revsOikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
Units sold40K
Trending Owyn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07RZM418G booked 10K units at $25.42, with ▲ 0.0% MoM change. On the growth side, B0BF5STD3J leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07RZM418G
ALOHA Organic Plant Based Protein Bars | Chocolate Chip Cookie Dough, 12 Ct | Only 5g of Sugar, High Fiber, Macro Friendly | GLP-1 & Keto Friendly, No Sugar Alcohols | Non-GMO, Vegan & Dairy Free
Price
$25.42
Rating
4.5
Reviews
3.9K
Latest month sales
B07ZZCDZST
Pure Protein Vanilla Protein Shake, 30g Complete Protein, 12 Ct | Ready to Drink and Keto-Friendly, Vitamins A, C, D, and E plus Zinc to Support Immune Health, 11oz Bottles
Price
$22.87
Rating
4.5
Reviews
9.6K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Unlock to view ASIN details and product titles
Price
$59.99
Rating
3.9
Reviews
1.2K
Latest month sales
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