Ouai Curl Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouai Curl Cream sales on Amazon US totaled 308,000 units in July 2026 (▼ 19.2% vs. the prior month), generating an estimated $6,263,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.0% of unit volume and 36.6% of revenue, while a typical listing is priced at $21.27. The keyword itself pulled 16,685 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the ouai curl cream Top 50 moved 3,125,600 units and $66,239,537 in cumulative sales — an average of 260,467 units and $5,519,961 per month. Monthly throughput topped out at 381,000 units in June 2026 and dipped to 188,500 in May 2026, leaving the latest reading 34.3% higher than August 2025.
Ouai Curl Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
308K
▼ 19.2% MoM
Monthly Revenue 2026/07
$6.3M
▼ 22.9% MoM
Top 10 Market Share 2026/07
39.0%
Ouai Curl Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouai curl cream listing on Amazon US in July 2026 is ASIN B0F96FNT39 (Brand: Kitsch), which sold 30,000 units at $14.99 apiece — equal to 9.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $2,290,600 in July 2026 — 39.0% of unit volume and 36.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouai Curl Cream' on Amazon
July 2026
Is 39.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
30K
▲ 2900.0%vs. prior month
$449.7K
latest month
12-month trend
B0BLWTQ7JC
DAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
10K
▼ 50.0%vs. prior month
$300K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B0094KPK70
Miss Jessie's Pillow Soft Curls Unisex Lotion 8.5 oz
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ouai Curl Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing ouai curl cream brand in July 2026, moving 40,000 units across 2 ASINs for 33.3% of Top 10 volume. DAE follows with 10,000 units (8.3%), ahead of Marc Anthony on 10,000 units (8.3%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
2 ASINs in Top 10
33.3%
Units
40K
Revenue
$599.6K
Avg. price
$14.99
B0F96FNT39
$14.99·★3.4·4.1K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold30KB0FRB1N4SM
$14.99·★4.1·1.3K revsKitsch Moisturizing Curl Cream for Curly, Wavy Hair – 5oz | Lightweight Curly Hair Cream for Men & Women – Defines Curls, Controls Frizz & Boosts Shine –Wavy Hair Products – Made in USA
Units sold10K
DAE
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$300K
Avg. price
$30.00
B0BLWTQ7JC
$30.00·★4.7·3.9K revsDAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
Units sold10K
Marc Anthony
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$86.7K
Avg. price
$8.67
B000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10K
Trending Ouai Curl Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F96FNT39 booked 30K units at $14.99, with ▲ 2900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Price
$14.99
Rating
3.4
Reviews
4.1K
Latest month sales
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