Amika Frizz Me Not Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amika Frizz Me Not sales on Amazon US totaled 462,000 units in July 2026 (▼ 37.1% vs. the prior month), generating an estimated $9,502,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 39.5% of revenue, while a typical listing is priced at $23.64. The keyword itself pulled 13,785 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the amika frizz me not Top 50 moved 5,167,650 units and $112,785,514 in cumulative sales — an average of 430,638 units and $9,398,793 per month. Monthly throughput topped out at 735,000 units in June 2026 and dipped to 244,100 in May 2026, leaving the latest reading 21.6% higher than August 2025.
Amika Frizz Me Not Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
462K
▼ 37.1% MoM
Monthly Revenue 2026/07
$9.5M
▼ 46.0% MoM
Top 10 Market Share 2026/07
45.5%
Amika Frizz Me Not Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amika frizz me not listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $3,755,500 in July 2026 — 45.5% of unit volume and 39.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amika Frizz Me Not' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B002RS6JSA
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 8 Fl Oz
40K
▼ 33.3%vs. prior month
$323.6K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
▲ 100.0%vs. prior month
$480K
latest month
12-month trend
B004452DPM
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 2 Fl Oz
10K
▲ 150.0%vs. prior month
$49.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Amika Frizz Me Not Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CHI is the best-performing amika frizz me not brand in July 2026, moving 50,000 units across 2 ASINs for 23.8% of Top 10 volume. Marc Anthony follows with 40,000 units (19.0%), ahead of Pantene on 30,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.28 to $12.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CHI
2 ASINs in Top 10
23.8%
Units
50K
Revenue
$373.3K
Avg. price
$8.28
B002RS6JSA
$11.59·★4.5·71.5K revsCHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 8 Fl Oz
Units sold40KB004452DPM
$4.97·★4.5·71.5K revsCHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 2 Fl Oz
Units sold10K
Marc Anthony
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Pantene
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.2K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Trending Amika Frizz Me Not Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F67KS3K1 booked 20K units at $24.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Price
$24.00
Rating
4.4
Reviews
2.1K
Latest month sales
B004452DPM
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 2 Fl Oz
Price
$4.97
Rating
4.5
Reviews
71.5K
Latest month sales
B075FBD7CM
Moroccanoil Perfect Defense Heat Protectant
Unlock to view ASIN details and product titles
Price
$32.00
Rating
4.5
Reviews
11.5K
Latest month sales
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