Organic Turkey Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Turkey sales on Amazon US totaled 517,000 units in July 2026 (▲ 3.0% vs. the prior month), generating an estimated $3,596,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 40.6% of revenue, while a typical listing is priced at $8.04. The keyword itself pulled 14,767 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the organic turkey Top 50 moved 5,636,000 units and $38,454,400 in cumulative sales — an average of 469,667 units and $3,204,533 per month. Monthly throughput topped out at 533,000 units in January 2026 and dipped to 378,000 in May 2026, leaving the latest reading 9.1% higher than August 2025.
Organic Turkey Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
517K
▲ 3.0% MoM
Monthly Revenue 2026/07
$3.6M
▲ 2.9% MoM
Top 10 Market Share 2026/07
52.2%
Organic Turkey Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic turkey listing on Amazon US in July 2026 is ASIN B002B8Z98W (Brand: Fresh Kampo), which sold 100,000 units at $3.33 apiece — equal to 19.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $1,460,700 in July 2026 — 52.2% of unit volume and 40.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Turkey' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002B8Z98W
Organic Strawberries, 1 Lb
100K
▲ 0.0%vs. prior month
$355K
latest month
12-month trend
B09ZVJN941
Organic Valley Stringles Bluey Organic Mozzarella String Cheese, 8 oz
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B0016L8JLY
Jennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
30K
▲ 0.0%vs. prior month
$163.2K
latest month
12-month trend
B00I2VLK2Q
APPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
B00I2VLPNA
APPLEGATE NATURALS Uncured Turkey Pepperoni, 4oz | No Antibiotics Ever, Zesty Pepperoni flavor, Perfect for pizza, sandwiches & snacks
20K
▲ 100.0%vs. prior month
$121.8K
latest month
12-month trend
B079VF7P64
Mary's Turkey Organic Ground Turkey, 16 OZ
20K
▲ 0.0%vs. prior month
$189.8K
latest month
12-month trend
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Best Organic Turkey Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fresh Kampo is the best-performing organic turkey brand in July 2026, moving 100,000 units across 1 ASIN for 37.0% of Top 10 volume. Jennie-O follows with 40,000 units (14.8%), ahead of Applegate on 40,000 units (14.8%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.33 to $6.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fresh Kampo
1 ASIN in Top 10
37.0%
Units
100K
Revenue
$355K
Avg. price
$3.33
B002B8Z98W
$3.33·★4.6·40.6K revsOrganic Strawberries, 1 Lb
Units sold100K
Jennie-O
2 ASINs in Top 10
14.8%
Units
40K
Revenue
$232.8K
Avg. price
$6.21
B0016L8JLY
$5.46·★4.8·24.5K revsJennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
Units sold30KB0016LE1FM
$6.96·★4.8·5.5K revsJennie-O, Fresh Extra Lean Ground Turkey Breast - 99% Fat Free, Protein Option, 16 Ounce
Units sold10K
Applegate
2 ASINs in Top 10
14.8%
Units
40K
Revenue
$282.6K
Avg. price
$4.66
B00I2VLK2Q
$4.49·★4.5·4.1K revsAPPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
Units sold20KB00I2VLPNA
$4.82·★4.6·8.2K revsAPPLEGATE NATURALS Uncured Turkey Pepperoni, 4oz | No Antibiotics Ever, Zesty Pepperoni flavor, Perfect for pizza, sandwiches & snacks
Units sold20K
Trending Organic Turkey Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005SRCRVA booked 10K units at $4.96, with ▲ 0.0% MoM change. On the growth side, B074VDW74R leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B082VVXHV6 close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005SRCRVA
Butterball Fresh All Natural 85%/15% Lean Ground Turkey, 16 oz
Price
$4.96
Rating
4.7
Reviews
2K
Latest month sales
B074VDW74R
Wellshire Farms 8oz Uncured Turkey Bacon – Made from Organic Turkey Thighs with No Antibiotics or Hormones, a Lean and Flavorful Breakfast Meat Alternative
Price
$8.49
Rating
4.6
Reviews
3.9K
Latest month sales
B082VVXHV6
Wellshire Farms, Turkey Bacon Sugar Free Uncured Organic, 8 Ounce
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.6
Reviews
2K
Latest month sales
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