Turkey Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turkey sales on Amazon US totaled 418,000 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $2,919,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 34.7% of revenue, while a typical listing is priced at $7.33. The keyword itself pulled 216,208 Amazon queries over the same period (▲ 18.5% MoM).
Zooming out to the 12-month window ending July 2026, the turkey Top 50 moved 4,487,000 units and $29,839,690 in cumulative sales — an average of 373,917 units and $2,486,641 per month. Monthly throughput topped out at 425,000 units in June 2026 and dipped to 271,000 in May 2026, leaving the latest reading 10.0% higher than August 2025.
Turkey Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
418K
▼ 1.6% MoM
Monthly Revenue 2026/07
$2.9M
▲ 0.4% MoM
Top 10 Market Share 2026/07
40.7%
Turkey Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turkey listing on Amazon US in July 2026 is ASIN B0016L8JLY (Brand: Jennie-O), which sold 30,000 units at $5.46 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $1,013,100 in July 2026 — 40.7% of unit volume and 34.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turkey' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0016L8JLY
Jennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
30K
▲ 0.0%vs. prior month
$163.2K
latest month
12-month trend
B004S70PYC
Perdue Ground Chicken, 1 lb
30K
▲ 0.0%vs. prior month
$117.6K
latest month
12-month trend
B00I2VLK2Q
APPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
B079VF7P64
Mary's Turkey Organic Ground Turkey, 16 OZ
20K
▲ 0.0%vs. prior month
$189.8K
latest month
12-month trend
B07YVMY31Y
Amazon Grocery, Sliced Oven Roasted Turkey Breast, 9 Oz
20K
▲ 0.0%vs. prior month
$73.4K
latest month
12-month trend
B000Q64AUE
Hillshire Farm Oven Roasted Ultra Thin Sliced Deli Lunch Meat, Turkey Breast, 9 Ounce | Gluten free; no artificial ingredients; no added nitrates or nitrites; great for sandwiches, wraps & charcuterie
10K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Turkey Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jennie-O is the best-performing turkey brand in July 2026, moving 40,000 units across 2 ASINs for 23.5% of Top 10 volume. PERDUE follows with 30,000 units (17.6%), ahead of Applegate on 30,000 units (17.6%).
Volume is spread across 7 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.84 to $8.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jennie-O
2 ASINs in Top 10
23.5%
Units
40K
Revenue
$232.8K
Avg. price
$6.21
B0016L8JLY
$5.46·★4.8·24.6K revsJennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
Units sold30KB0016LE1FM
$6.96·★4.8·5.6K revsJennie-O, Fresh Extra Lean Ground Turkey Breast - 99% Fat Free, Protein Option, 16 Ounce | Protein Option
Units sold10K
PERDUE
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$117.6K
Avg. price
$3.84
B004S70PYC
$3.84·★4.7·9.8K revsPerdue Ground Chicken, 1 lb
Units sold30K
Applegate
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$273.3K
Avg. price
$8.49
B00I2VLK2Q
$4.49·★4.5·4.1K revsAPPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
Units sold20KB00B04DKPW
$12.49·★4.4·3.7K revsAPPLEGATE ORGANICS Organic Turkey Burgers, 1 lb (Frozen) | No Antibiotics Ever, Minimally Processed, No Artificial Ingredients, Great for quick dinners on the grill
Units sold10K
Trending Turkey Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00B04DKPW booked 10K units at $12.49, with ▲ 42.9% MoM change. On the growth side, B079RV36ZT leads positive momentum with ▲ 40.0% MoM growth on 7K units, with B09X175BC4 close behind at ▲ 40.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00B04DKPW
APPLEGATE ORGANICS Organic Turkey Burgers, 1 lb (Frozen) | No Antibiotics Ever, Minimally Processed, No Artificial Ingredients, Great for quick dinners on the grill
Price
$12.49
Rating
4.4
Reviews
3.7K
Latest month sales
B079RV36ZT
Applegate, Natural Oven Roasted Turkey Breast Family Size, 10.5oz
Price
$6.24
Rating
4.5
Reviews
6.9K
Latest month sales
B09X175BC4
Amazon Saver, Sliced Oven Roasted Turkey Breast, 16 Oz
Unlock to view ASIN details and product titles
Price
$4.47
Rating
4.4
Reviews
1.4K
Latest month sales
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