Orbeez Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Orbeez Squishy sales on Amazon US totaled 220,500 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $2,474,446 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 40.8% of revenue, while a typical listing is priced at $11.66. The keyword itself pulled 12,292 Amazon queries over the same period (▼ 28.0% MoM).
Zooming out to the 12-month window ending July 2026, the orbeez squishy Top 50 moved 1,117,250 units and $13,081,884 in cumulative sales — an average of 93,104 units and $1,090,157 per month. Monthly throughput topped out at 224,950 units in June 2026 and dipped to 30,250 in August 2025, leaving the latest reading 628.9% higher than August 2025.
Orbeez Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
220.5K
▼ 2.0% MoM
Monthly Revenue 2026/07
$2.5M
▼ 2.7% MoM
Top 10 Market Share 2026/07
45.4%
Orbeez Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold orbeez squishy listing on Amazon US in July 2026 is ASIN B0D3WSCFJJ (Brand: Neec), which sold 10,000 units at $19.99 apiece — equal to 4.5% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,008,900 in July 2026 — 45.4% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Orbeez Squishy' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
10K
▲ 42.9%vs. prior month
$75.4K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
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Best Orbeez Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing orbeez squishy brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Neec follows with 10,000 units (10.0%), ahead of Midou on 10,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·510 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.8·418 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Neec
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B0D3WSCFJJ
$19.99·★3.5·1K revs24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
Units sold10K
Midou
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Trending Orbeez Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DQCVY1JC booked 10K units at $7.99, with ▲ 42.9% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
Price
$7.99
Rating
3.4
Reviews
456
Latest month sales
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.0
Reviews
1.1K
Latest month sales
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Unlock to view ASIN details and product titles
Price
$13.99
Rating
3.7
Reviews
645
Latest month sales
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