Orajel Toothache Pain Relief Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Orajel is the best-performing orajel toothache pain relief gel brand in July 2026, moving 13,000 units across 3 ASINs for 38.2% of Top 10 volume. Boiron follows with 9,000 units (26.5%), ahead of ORVANCE on 5,000 units (14.7%).

With 7 brands splitting the Top 10 and 79.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.42 to $13.63, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07VGJX67T booked 1K units at $15.95, with ▲ 11.1% MoM change. On the growth side, B0D482JK9G leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0G5LJLJ78 close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.