Open Farm Cat Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Open Farm Cat Food sales on Amazon US totaled 246,900 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $6,148,621 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.0% of unit volume and 56.1% of revenue, while a typical listing is priced at $24.60. The keyword itself pulled 11,500 Amazon queries over the same period (▼ 21.7% MoM).
Zooming out to the 12-month window ending July 2026, the open farm cat food Top 50 moved 2,554,100 units and $64,479,139 in cumulative sales — an average of 212,842 units and $5,373,262 per month. Monthly throughput topped out at 271,500 units in June 2026 and dipped to 138,000 in May 2026, leaving the latest reading 37.9% higher than August 2025.
Open Farm Cat Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.9K
▼ 9.1% MoM
Monthly Revenue 2026/07
$6.1M
▼ 5.5% MoM
Top 10 Market Share 2026/07
51.0%
Open Farm Cat Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold open farm cat food listing on Amazon US in July 2026 is ASIN B07D323MFZ (Brand: INABA), which sold 30,000 units at $32.96 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $3,452,400 in July 2026 — 51.0% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Open Farm Cat Food' on Amazon
July 2026
Is 51.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D323MFZ
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
30K
▲ 0.0%vs. prior month
$976.2K
latest month
12-month trend
B0CLYMSQZQ
Vital Essentials Freeze Dried Minnows Cat Treats, 1.0 oz Bag | Single Ingredient, Premium Quality Protein, Grain Free, Healthy Treats, USA Made with U.S. & Globally Sourced Ingredients
20K
▼ 33.3%vs. prior month
$219.8K
latest month
12-month trend
B009B87SAC
Hill's Science Diet Adult 1-6 Dry Cat Food | #1 Veterinarian Recommended, Chicken Recipe, 7 lb. Bag
10K
▲ 0.0%vs. prior month
$349.9K
latest month
12-month trend
B06XJY5H5S
Tiki Cat After Dark Wet Cat Food, Variety Pack, 2.8 oz. Cans (12 Count) | High Protein with Organ Meat for Muscle Support, Grain-free, Supports Hydration, Non-GMO Ingredients, For All Life Stages
10K
▲ 11.1%vs. prior month
$249.9K
latest month
12-month trend
B071FH2NLX
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 21 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, under 2 cal/treat, natural ingredients
10K
▲ 0.0%vs. prior month
$227.9K
latest month
12-month trend
B0CLYK47P6
Vital Essentials Freeze Dried Cat Treats, Chicken Breast, 2.1 oz Bag | Single Ingredient, Premium Quality Protein, Grain-Free Healthy Treats, USA Made with U.S. & Globally Sourced Ingredients
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
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Best Open Farm Cat Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INABA is the best-performing open farm cat food brand in July 2026, moving 39,000 units across 2 ASINs for 31.0% of Top 10 volume. Vital Essentials follows with 30,000 units (23.8%), ahead of Hill's Science Diet on 10,000 units (7.9%).
With 8 brands splitting the Top 10 and 62.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $41.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INABA
2 ASINs in Top 10
31.0%
Units
39K
Revenue
$1.5M
Avg. price
$41.86
B07D323MFZ
$32.96·★4.9·13.6K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
Units sold30KB0CW6NFJKM
$50.75·★4.9·3.4K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée with Vitamin E, 0.5 Ounces per Tube, 120 Tubes Total, Chicken Variety
Units sold9K
Vital Essentials
2 ASINs in Top 10
23.8%
Units
30K
Revenue
$309.7K
Avg. price
$9.99
B0CLYMSQZQ
$10.99·★4.4·8.7K revsVital Essentials Freeze Dried Minnows Cat Treats, 1.0 oz Bag | Single Ingredient, Premium Quality Protein, Grain Free, Healthy Treats, USA Made with U.S. & Globally Sourced Ingredients
Units sold20KB0CLYK47P6
$8.99·★4.4·2.7K revsVital Essentials Freeze Dried Cat Treats, Chicken Breast, 2.1 oz Bag | Single Ingredient, Premium Quality Protein, Grain-Free Healthy Treats, USA Made with U.S. & Globally Sourced Ingredients
Units sold10K
Hill's Science Diet
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$349.9K
Avg. price
$34.99
B009B87SAC
$34.99·★4.7·17.5K revsHill's Science Diet Adult 1-6 Dry Cat Food | #1 Veterinarian Recommended, Chicken Recipe, 7 lb. Bag
Units sold10K
Trending Open Farm Cat Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01C4V67PO leads positive momentum with ▲ 50.0% MoM growth on 900 units, with B0084FNPDC close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01C4V67PO
Open Farm Grain Free Dry Cat Food, Turkey & Chicken Kibble, 4lb Bag | All Life Stages, High Protein, Prebiotic Fibers, 100% Traceable Ingredients, Non-GMO Fruits & Veggies.
Price
$29.99
Rating
4.5
Reviews
979
Latest month sales
B0084FNPDC
Blue Buffalo Wilderness Chicken Kitten Dry Cat Food, Grain-Free, 5 lb | High Protein, Real Chicken #1 Ingredient, DHA & ARA for Brain and Eye Development, Antioxidant-Rich LifeSource Bits
Price
$29.98
Rating
4.8
Reviews
8.9K
Latest month sales
B06XJY5H5S
Tiki Cat After Dark Wet Cat Food, Variety Pack, 2.8 oz. Cans (12 Count) | High Protein with Organ Meat for Muscle Support, Grain-free, Supports Hydration, Non-GMO Ingredients, For All Life Stages
Unlock to view ASIN details and product titles
Price
$24.96
Rating
4.3
Reviews
3.7K
Latest month sales
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