Purina Cat Chow Naturals Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purina Cat Chow Naturals sales on Amazon US totaled 680,000 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $11,294,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 36.9% of revenue, while a typical listing is priced at $18.60. The keyword itself pulled 7,597 Amazon queries over the same period (▼ 47.7% MoM).
Zooming out to the 12-month window ending July 2026, the purina cat chow naturals Top 50 moved 7,212,000 units and $121,086,670 in cumulative sales — an average of 601,000 units and $10,090,556 per month. Monthly throughput topped out at 712,000 units in June 2026 and dipped to 429,000 in May 2026, leaving the latest reading 24.3% higher than August 2025.
Purina Cat Chow Naturals Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
680K
▼ 4.5% MoM
Monthly Revenue 2026/07
$11.3M
▼ 3.6% MoM
Top 10 Market Share 2026/07
47.1%
Purina Cat Chow Naturals Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purina cat chow naturals listing on Amazon US in July 2026 is ASIN B007JXVR76 (Brand: Meow Mix), which sold 70,000 units at $8.99 apiece — equal to 10.3% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $4,171,800 in July 2026 — 47.1% of unit volume and 36.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purina Cat Chow Naturals' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007JXVR76
Meow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
70K
▲ 16.7%vs. prior month
$629.3K
latest month
12-month trend
B00HN089EO
Friskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B0D2FR7XRM
Purina Tidy Cats 24/7 Performance Clumping Cat Litter, 16 lb Bag | Clean Linen scent with 24/7 slow-release deodorizer in a smaller, easy-pour size
30K
▲ 0.0%vs. prior month
$375K
latest month
12-month trend
B0D9MW74TG
Meow Mix Gravy Bursts Dry Cat Food, 3 lb Bag | Crunchy cat kibble, gravy filled pieces, 100% complete & balanced nutrition
30K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B0000AH3RM
Purina ONE Tender Selects Dry Cat Food, Chicken, 7 lb Bag | Protein rich blend made with real chicken as the #1 ingredient and microbiome balance for gut and immune support
20K
▲ 0.0%vs. prior month
$349.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purina Cat Chow Naturals Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Meow Mix is the best-performing purina cat chow naturals brand in July 2026, moving 100,000 units across 2 ASINs for 31.3% of Top 10 volume. Temptations follows with 60,000 units (18.8%), ahead of Friskies on 50,000 units (15.6%).
With 7 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.14 to $19.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Meow Mix
2 ASINs in Top 10
31.3%
Units
100K
Revenue
$779K
Avg. price
$7.14
B007JXVR76
$8.99·★4.7·52.8K revsMeow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
Units sold70KB0D9MW74TG
$5.29·★4.7·6.5K revsMeow Mix Gravy Bursts Dry Cat Food, 3 lb Bag | Crunchy cat kibble, gravy filled pieces, 100% complete & balanced nutrition
Units sold30K
Temptations
2 ASINs in Top 10
18.8%
Units
60K
Revenue
$827.8K
Avg. price
$13.63
B01LNB6SA0
$15.48·★4.8·72.9K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40KB09NF8QLSY
$11.78·★4.8·7.5K revsTemptations Creamy Puree Cat Treats, Chicken, Salmon & Tuna, 24 Count | Under 15 calories per tube, great for senior cats, no chewing required, no added sugar, fillers, or artificial preservatives
Units sold20K
Friskies
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$952K
Avg. price
$19.36
B00HN089EO
$19.36·★4.7·29.4K revsFriskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
Units sold50K
Trending Purina Cat Chow Naturals Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B9QSQP5Q booked 20K units at $15.99, with ▲ 100.0% MoM change. On the growth side, B0B52F6Q1M leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B08QYRK4XY close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B9QSQP5Q
Cat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats, Furball Relief Control Supplement with Fiber, Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)
Price
$15.99
Rating
4.6
Reviews
7.1K
Latest month sales
B0B52F6Q1M
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Tuna & Seafood Variety Box
Price
$13.99
Rating
4.8
Reviews
4.1K
Latest month sales
B08QYRK4XY
IAMS Proactive Health Indoor Dry Cat Food, Salmon, 7 lb | Veterinarian-recommended, #1 ingredient real salmon, reduces hairballs, supports healthy weight, boosts immune system
Unlock to view ASIN details and product titles
Price
$16.97
Rating
4.7
Reviews
6.2K
Latest month sales
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