Olly Womens Multivitamin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olly Womens Multivitamin sales on Amazon US totaled 543,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $9,903,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.7% of unit volume and 35.3% of revenue, while a typical listing is priced at $18.88. The keyword itself pulled 34,826 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the olly womens multivitamin Top 50 moved 7,110,600 units and $123,569,492 in cumulative sales — an average of 592,550 units and $10,297,458 per month. Monthly throughput topped out at 714,000 units in January 2026 and dipped to 387,000 in May 2026, leaving the latest reading 1.7% higher than August 2025.
Olly Womens Multivitamin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
543K
▼ 13.3% MoM
Monthly Revenue 2026/07
$9.9M
▼ 15.9% MoM
Top 10 Market Share 2026/07
38.7%
Olly Womens Multivitamin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olly womens multivitamin listing on Amazon US in July 2026 is ASIN B0DR8KDZDS (Brand: Vitafusion), which sold 30,000 units at $8.87 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $3,494,900 in July 2026 — 38.7% of unit volume and 35.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olly Womens Multivitamin' on Amazon
July 2026
Is 38.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DR8KDZDS
Vitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120 Gummies | with Biotin, Calcium, Zinc, Vitamins A, B, C, D, E | Gluten and Dairy Free Adult Supplement
30K
▼ 25.0%vs. prior month
$256.5K
latest month
12-month trend
B07H8LBDTG
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
30K
▲ 0.0%vs. prior month
$483.3K
latest month
12-month trend
B09QBKGDLS
One A Day Multivitamin for Women- Daily Vitamins for Woman with Biotin, Calcium, Folic Acid, Iron & Zinc, Complete Women’s Vitamins, 200 Ct (Packaging May Vary)
20K
▼ 33.3%vs. prior month
$328.4K
latest month
12-month trend
B0FNPW73LL
Goli Zero Sugar Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics, Ashwagandha & L-Theanine, Vitamin D Gummies, 180 Count (3-Bottle Set)
20K
▲ 0.0%vs. prior month
$737.8K
latest month
12-month trend
B012RFVHSO
OLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
20K
▲ 0.0%vs. prior month
$255.4K
latest month
12-month trend
B014G4AY1A
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
20K
▲ 0.0%vs. prior month
$234.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olly Womens Multivitamin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLLY is the best-performing olly womens multivitamin brand in July 2026, moving 100,000 units across 5 ASINs for 47.6% of Top 10 volume. Vitafusion follows with 30,000 units (14.3%), ahead of ONE A DAY on 20,000 units (9.5%).
With 6 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.87 to $15.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLLY
5 ASINs in Top 10
47.6%
Units
100K
Revenue
$1.5M
Avg. price
$14.25
B07H8LBDTG
$15.97·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold30KB012RFVHSO
$12.87·★4.5·28.5K revsOLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB014G4AY1A
$11.72·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB08LQTJKHR
$18.99·★4.6·8K revsOLLY Ultra Strength Women's Multivitamin Softgels, Omega-3s - 60 Count | Women's Wellness, Vitamin B12, Omega-3 Fatty Acids, Biotin, Vitamins & Minerals, Gluten & Sugar Free, No Synthetic Flavors
Units sold20KB01FKP3Q7S
$11.72·★4.6·13.4K revsOLLY Men's Multivitamin Gummy, Supports Overall Wellness,* - 90 Count | Foundational Wellness Support, B Vitamins, Vitamin A, C & E, Gluten Free, No Synthetic Colors or Flavors
Units sold10K
Vitafusion
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$256.5K
Avg. price
$8.87
B0DR8KDZDS
$8.87·★4.8·5.4K revsVitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120 Gummies | with Biotin, Calcium, Zinc, Vitamins A, B, C, D, E | Gluten and Dairy Free Adult Supplement
Units sold30K
ONE A DAY
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$328.4K
Avg. price
$15.92
B09QBKGDLS
$15.92·★4.7·18K revsOne A Day Multivitamin for Women- Daily Vitamins for Woman with Biotin, Calcium, Folic Acid, Iron & Zinc, Complete Women’s Vitamins, 200 Ct (Packaging May Vary)
Units sold20K
Trending Olly Womens Multivitamin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01FKP3Q7S booked 10K units at $11.72, with ▲ 0.0% MoM change. On the growth side, B00OA7VTBS leads positive momentum with ▲ 12.5% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FKP3Q7S
OLLY Men's Multivitamin Gummy, Supports Overall Wellness,* - 90 Count | Foundational Wellness Support, B Vitamins, Vitamin A, C & E, Gluten Free, No Synthetic Colors or Flavors
Price
$11.72
Rating
4.6
Reviews
13.4K
Latest month sales
B00OA7VTBS
Nature Made Postnatal Multivitamin + DHA 200 mg, 60 Softgels | Postnatal Vitamins for Women, Includes Iron, Vitamin D3, Calcium, Iodine and More for Breastfeeding Moms, 60 Day Supply
Price
$22.12
Rating
4.6
Reviews
6.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this olly womens multivitamin report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card