Niacin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Niacin sales on Amazon US totaled 87,800 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $2,200,835 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.2% of unit volume and 79.6% of revenue, while a typical listing is priced at $20.98. The keyword itself pulled 42,808 Amazon queries over the same period (▲ 17.8% MoM).
Zooming out to the 12-month window ending July 2026, the niacin Top 50 moved 1,082,450 units and $28,467,876 in cumulative sales — an average of 90,204 units and $2,372,323 per month. Monthly throughput topped out at 103,500 units in April 2026 and dipped to 62,800 in May 2026, leaving the latest reading 3.6% lower than August 2025.
Niacin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.8K
▼ 15.0% MoM
Monthly Revenue 2026/07
$2.2M
▼ 8.3% MoM
Top 10 Market Share 2026/07
75.2%
Niacin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold niacin listing on Amazon US in July 2026 is ASIN B0C9JX95NV (Brand: NUSAVA), which sold 20,000 units at $24.95 apiece — equal to 22.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $1,751,040 in July 2026 — 75.2% of unit volume and 79.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Niacin' on Amazon
July 2026
Is 75.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C9JX95NV
NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
20K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B01M9GIV8S
Nutricost Niacinamide (Vitamin B3) 500mg, 240 Capsules, Flush Free | Gluten-Free, GMO-Free
10K
▼ 50.0%vs. prior month
$149.5K
latest month
12-month trend
B07MH34HP4
Heliocare Advanced with Nicotinamide Antioxidant Supplement, 120 Capsules | Patented Skin Health Antioxidant with 240mg Polypodium Leucotomos & Vitamin B3 Niacin 500mg, Clinically Proven Supplement
10K
▲ 0.0%vs. prior month
$379.1K
latest month
12-month trend
B07TK5K5TQ
TRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 300mg, 30 Daily Servings | Patented Niagen NR boosts NAD+ to support cellular energy and healthy aging. 300mg, one capsule daily, 30-day supply.
10K
▲ 0.0%vs. prior month
$490K
latest month
12-month trend
B004SCKMQS
21st Century Niacinamide 500mg Prolonged Release, No Flush, 110 Count | Vitamin B-3 Niacinamide 500 mg, Energy Metabolism & Skin Health Support, No-Flush Formula, Prolonged Release, Non-GMO Tablets
4K
▲ 0.0%vs. prior month
$21.9K
latest month
12-month trend
B0012XP4MI
THORNE Niacinamide, 500 mg Non-Flushing Form of Vitamin B3, 180 Capsules | Supports NAD+ Production, Cellular Energy, Healthy Skin & Joint Cartilage, Antioxidant Protection*, NSF Contents Certified
3K
▼ 25.0%vs. prior month
$77.2K
latest month
12-month trend
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Best Niacin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NUSAVA is the best-performing niacin brand in July 2026, moving 20,000 units across 1 ASIN for 30.3% of Top 10 volume. Nutricost follows with 15,000 units (22.7%), ahead of Heliocare on 10,000 units (15.2%).
With 8 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.46 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NUSAVA
1 ASIN in Top 10
30.3%
Units
20K
Revenue
$499K
Avg. price
$24.95
B0C9JX95NV
$24.95·★4.5·8.7K revsNUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
Units sold20K
Nutricost
3 ASINs in Top 10
22.7%
Units
15K
Revenue
$218.3K
Avg. price
$13.46
B01M9GIV8S
$13.46·★4.6·20.1K revsNutricost Niacinamide (Vitamin B3) 500mg, 240 Capsules, Flush Free | Gluten-Free, GMO-Free
Units sold10KB01IIDB6JE
$14.94·★4.2·10K revsNutricost Niacin (Vitamin B3) 500mg, 240 Capsules, with Flushing, GMO-Free | Gluten-Free
Units sold3KB08WYVC3ZH
$11.99·★4.4·2.8K revsNutricost Niacin (Vitamin B3) 100mg, 240 Capsules, with Flushing | GMO-Free, Gluten Free
Units sold2K
Heliocare
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$379.1K
Avg. price
$35.99
B07MH34HP4
$35.99·★4.7·7K revsHeliocare Advanced with Nicotinamide Antioxidant Supplement, 120 Capsules | Patented Skin Health Antioxidant with 240mg Polypodium Leucotomos & Vitamin B3 Niacin 500mg, Clinically Proven Supplement
Units sold10K
Trending Niacin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01IAIF3GE leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B00020I7IU close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01IAIF3GE
Nature's Bounty Niacin 500 mg capsules 120 ea ( Pack of 2)
Price
$33.00
Rating
4.7
Reviews
103
Latest month sales
B00020I7IU
Source Naturals Niacinamide B-3, Dietary Supplement - 100 mg- 250 Tablets
Price
$10.56
Rating
4.6
Reviews
834
Latest month sales
B0013OVZ6A
NOW Foods Supplements, Niacin (Vitamin B-3) 250 mg, Flush-Free, Nutritional Health, 180 Veg Capsules
Unlock to view ASIN details and product titles
Price
$16.20
Rating
4.6
Reviews
1.4K
Latest month sales
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