Olay Super Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olay Super Serum sales on Amazon US totaled 735,000 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $14,652,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 61.5% of revenue, while a typical listing is priced at $21.34. The keyword itself pulled 34,743 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the olay super serum Top 50 moved 7,013,650 units and $138,502,134 in cumulative sales — an average of 584,471 units and $11,541,845 per month. Monthly throughput topped out at 911,000 units in June 2026 and dipped to 373,900 in May 2026, leaving the latest reading 56.9% higher than August 2025.
Olay Super Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
735K
▼ 19.3% MoM
Monthly Revenue 2026/07
$14.7M
▼ 20.0% MoM
Top 10 Market Share 2026/07
63.9%
Olay Super Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olay super serum listing on Amazon US in July 2026 is ASIN B01MYEZPC8 (Brand: The Ordinary), which sold 100,000 units at $9.90 apiece — equal to 13.6% of every unit tracked in this report.
The Top 10 ASINs account for 470,000 units and $9,012,600 in July 2026 — 63.9% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olay Super Serum' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0GCC2JV65
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
40K
▲ 33.3%vs. prior month
$828.8K
latest month
12-month trend
B0FX418XT8
ARENCIA Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
30K
▼ 25.0%vs. prior month
$612.3K
latest month
12-month trend
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Best Olay Super Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing olay super serum brand in July 2026, moving 100,000 units across 1 ASIN for 21.3% of Top 10 volume. MEDITHERAPY follows with 100,000 units (21.3%), ahead of ANUA on 70,000 units (14.9%).
Volume is spread across 9 brands, with the top three holding 57.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.90 to $22.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
21.3%
Units
100K
Revenue
$990K
Avg. price
$9.90
B01MYEZPC8
$9.90·★4.7·40K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100K
MEDITHERAPY
1 ASIN in Top 10
21.3%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.7K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
ANUA
1 ASIN in Top 10
14.9%
Units
70K
Revenue
$1.5M
Avg. price
$22.00
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70K
Trending Olay Super Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D7XXQYNH booked 20K units at $9.99, with ▼ 33.3% MoM change. On the growth side, B0GCC2JV65 leads positive momentum with ▲ 33.3% MoM growth on 40K units, with B0DQM8JD5Q close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D7XXQYNH
Olay Body Lotion for Women, Firming with Collagen Peptides Serum, Visibly Firmer Skin, 24hr Moisture & Hydration, Fast Absorbing Formula, Vitamin B3 Complex, For All Skin Types, 17 fl oz
Price
$9.99
Rating
4.6
Reviews
15.6K
Latest month sales
B0GCC2JV65
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Price
$15.12
Rating
4.6
Reviews
1.7K
Latest month sales
B0DQM8JD5Q
Good Molecules 5% Niacinamide Serum with Ectoin, Pore Serum, 1 fl oz | Gentle 5% niacinamide serum that refines texture and minimizes the look of pores. For sensitive skin.
Unlock to view ASIN details and product titles
Price
$8.00
Rating
4.6
Reviews
1.1K
Latest month sales
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