Nyx Lip Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Lip Gloss sales on Amazon US totaled 147,000 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $1,392,288 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 52.3% of revenue, while a typical listing is priced at $9.37. The keyword itself pulled 22,829 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the nyx lip gloss Top 50 moved 1,809,850 units and $17,086,391 in cumulative sales — an average of 150,821 units and $1,423,866 per month. Monthly throughput topped out at 229,000 units in December 2025 and dipped to 88,400 in May 2026, leaving the latest reading 15.0% higher than August 2025.
Nyx Lip Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147K
▼ 9.5% MoM
Monthly Revenue 2026/07
$1.4M
▼ 18.0% MoM
Top 10 Market Share 2026/07
51.7%
Nyx Lip Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx lip gloss listing on Amazon US in July 2026 is ASIN B0DFRL3GHB (Brand: EADEM), which sold 10,000 units at $24.00 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $728,440 in July 2026 — 51.7% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Lip Gloss' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0F3J7LLBR
e.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
10K
▲ 11.1%vs. prior month
$50K
latest month
12-month trend
B079ZX2QBD
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
9K
▼ 10.0%vs. prior month
$53.4K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B09SP2XHKT
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
8K
▼ 20.0%vs. prior month
$47.8K
latest month
12-month trend
B0FPMGZ18H
e.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
8K
▲ 33.3%vs. prior month
$61.8K
latest month
12-month trend
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Best Nyx Lip Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing nyx lip gloss brand in July 2026, moving 30,000 units across 4 ASINs for 39.5% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 17,000 units (22.4%), ahead of EADEM on 10,000 units (13.2%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
39.5%
Units
30K
Revenue
$183.1K
Avg. price
$6.45
B0F3J7LLBR
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold10KB0FPMGZ18H
$8.00·★4.6·27.1K revse.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Units sold8KB0CMJXGCFQ
$8.00·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Jam Session | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold7KB0BSR85M24
$4.00·★4.4·42.6K revse.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Units sold5K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
22.4%
Units
17K
Revenue
$101.1K
Avg. price
$5.97
B079ZX2QBD
$5.97·★4.5·53K revsNYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
Units sold9KB09SP2XHKT
$5.97·★4.5·125.9K revsNYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
Units sold8K
EADEM
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$240K
Avg. price
$24.00
B0DFRL3GHB
$24.00·★4.5·3K revsEADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
Units sold10K
Trending Nyx Lip Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BWX6NZLT booked 6K units at $9.12, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Price
$9.12
Rating
4.0
Reviews
25.8K
Latest month sales
B0BSR85M24
e.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Price
$4.00
Rating
4.4
Reviews
42.6K
Latest month sales
B0GGY912ZK
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, Main Character | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.0
Reviews
22.8K
Latest month sales
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