Elf Lip Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Lip sales on Amazon US totaled 437,000 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $3,105,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.2% of unit volume and 35.7% of revenue, while a typical listing is priced at $7.37. The keyword itself pulled 34,213 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the elf lip Top 50 moved 5,093,100 units and $37,640,558 in cumulative sales — an average of 424,425 units and $3,136,713 per month. Monthly throughput topped out at 788,000 units in December 2025 and dipped to 237,600 in May 2026, leaving the latest reading 15.8% higher than August 2025.
Elf Lip Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
437K
▲ 1.4% MoM
Monthly Revenue 2026/07
$3.1M
▼ 0.6% MoM
Top 10 Market Share 2026/07
41.2%
Elf Lip Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf lip listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 180,000 units and $1,109,600 in July 2026 — 41.2% of unit volume and 35.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Lip' on Amazon
July 2026
Is 41.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B07ZVYM365
e.l.f. Pro Eyelash Curler, Stainless Steel Lash Curler, Long-Lasting Natural Curl, Ergonomic Design, Includes Replacement Pad, Fits All Eye Shapes
30K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B075DB13ZT
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXQR14J3
e.l.f. Power Grip Dewy Setting Spray
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Elf Lip Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVG87QVL leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B08S57F6JH close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVG87QVL
e.l.f. Main Stain Lip Marker, Rose Macaron | Lip Stain Lip Liner, Define, Contour & Fill for Long-Lasting & Transfer-Resistant Color, Vegan & Cruelty-Free
Price
$5.00
Rating
3.5
Reviews
896
Latest month sales
B08S57F6JH
e.l.f. Sheer Slick Lipstick, Hydrating Lipstick For Sheer Color With A Shiny Finish, Infused With Vitamin E, Vegan & Cruelty-free, Black Cherry
Price
$5.00
Rating
4.6
Reviews
3.1K
Latest month sales
B0C7W4KXWJ
e.l.f. Squeeze Me Lip Balm, Peach | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.6
Reviews
27.1K
Latest month sales
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