Nutrigrain Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nutrigrain Bars sales on Amazon US totaled 462,000 units in July 2026 (▲ 0.4% vs. the prior month), generating an estimated $3,881,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.3% of unit volume and 38.8% of revenue, while a typical listing is priced at $8.74. The keyword itself pulled 27,896 Amazon queries over the same period (▲ 23.4% MoM).
Zooming out to the 12-month window ending July 2026, the nutrigrain bars Top 50 moved 4,701,700 units and $40,753,796 in cumulative sales — an average of 391,808 units and $3,396,150 per month. Monthly throughput topped out at 462,000 units in July 2026 and dipped to 306,000 in December 2025, leaving the latest reading 24.6% higher than August 2025.
Nutrigrain Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
462K
▲ 0.4% MoM
Monthly Revenue 2026/07
$3.9M
▼ 4.0% MoM
Top 10 Market Share 2026/07
43.3%
Nutrigrain Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nutrigrain bars listing on Amazon US in July 2026 is ASIN B000CS9ZME (Brand: RICE KRISPIES TREATS), which sold 40,000 units at $11.23 apiece — equal to 8.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,505,000 in July 2026 — 43.3% of unit volume and 38.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nutrigrain Bars' on Amazon
July 2026
Is 43.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000CS9ZME
RICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
20K
▲ 100.0%vs. prior month
$168.4K
latest month
12-month trend
B0198TV3FE
belVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
20K
▲ 0.0%vs. prior month
$169.6K
latest month
12-month trend
B0886XS43K
Amazon Grocery Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
20K
▲ 100.0%vs. prior month
$36.8K
latest month
12-month trend
B0D2M31483
Nature Valley Creamy Wafer Bars, Strawberry, Whole Grain, 5 ct, 6.5 oz | Crispy Whole Grain Wafers, Strawberry Filling, Granola Topping, 14g Whole Grain, No Artificial Flavors
20K
▲ 0.0%vs. prior month
$69.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nutrigrain Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RICE KRISPIES TREATS is the best-performing nutrigrain bars brand in July 2026, moving 40,000 units across 1 ASIN for 20.0% of Top 10 volume. Nature's Bakery follows with 40,000 units (20.0%), ahead of KIND on 30,000 units (15.0%).
Volume is spread across 7 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.62 to $13.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RICE KRISPIES TREATS
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$418.8K
Avg. price
$11.23
B000CS9ZME
$11.23·★4.8·80K revsRICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
Units sold40K
Nature's Bakery
3 ASINs in Top 10
20.0%
Units
40K
Revenue
$261.9K
Avg. price
$5.62
B006BHRU9U
$8.58·★4.7·13.9K revsNature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Units sold20KB009AE7WWQ
$3.99·★4.7·18.7K revsNature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 6 Pack
Units sold10KB00ALMAU48
$4.29·★4.7·9.6K revsNature's Bakery Blueberry Fig Bars, 2 Oz, 6 Ct
Units sold10K
KIND
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$354.9K
Avg. price
$13.18
B007PE7ANY
$13.18·★4.7·25.1K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
Trending Nutrigrain Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FTCNDJY5 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B006BHRU9U close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FTCNDJY5
Zbar Protein Strawberries 'N Creme Snack Bars, Gluten Free, 5ct | 5g Protein, Gluten Free, Made with Organic Oats, No Artificial Sweeteners, Snacks for Kids
Price
$4.97
Rating
4.6
Reviews
241
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
B0886XS43K
Amazon Grocery Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
Unlock to view ASIN details and product titles
Price
$2.24
Rating
4.5
Reviews
5K
Latest month sales
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