Keto Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keto sales on Amazon US totaled 765,000 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $11,344,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 55.9% of revenue, while a typical listing is priced at $14.27. The keyword itself pulled 59,917 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the keto Top 50 moved 8,280,800 units and $124,764,800 in cumulative sales — an average of 690,067 units and $10,397,067 per month. Monthly throughput topped out at 848,000 units in June 2026 and dipped to 481,100 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Keto Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
765K
▼ 9.8% MoM
Monthly Revenue 2026/07
$11.3M
▼ 13.2% MoM
Top 10 Market Share 2026/07
54.9%
Keto Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keto listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 13.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 420,000 units and $6,342,700 in July 2026 — 54.9% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keto' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B08XQZX9K3
Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
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Best Keto Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing keto brand in July 2026, moving 100,000 units across 1 ASIN for 23.8% of Top 10 volume. Ultima Replenisher follows with 60,000 units (14.3%), ahead of gimMe on 50,000 units (11.9%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $20.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
1 ASIN in Top 10
23.8%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Ultima Replenisher
1 ASIN in Top 10
14.3%
Units
60K
Revenue
$1.3M
Avg. price
$20.99
B08XQZX9K3
$20.99·★4.6·20.7K revsUltima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold60K
gimMe
1 ASIN in Top 10
11.9%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Trending Keto Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G49Z5CSS leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0D6RW9X3B close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G49Z5CSS
Carbe Diem! Penne Pasta, 12 oz | 16g Net Carbs per Serving, 24g Dietary Fiber, 110 Calories, Low-Carb Pasta Alternative
Price
$3.78
Rating
4.5
Reviews
781
Latest month sales
B0D6RW9X3B
Legendary Foods High Protein Pastry, Chocolate, Low Carb/Low Sugar Snack | Protein Pastry, Keto Snack, Frosted Breakfast Tart, High Protein Keto Treats, Healthy Snacks for Adults & Kids
Price
$26.99
Rating
4.2
Reviews
782
Latest month sales
B0CV4DFK75
Legendary Foods High Protein Pastry, Cinnamon, Low Carb/Low Sugar Snack | Protein Pastry, Keto Snack, Frosted Breakfast Tart, High Protein Keto Treats, Healthy Snacks for Adults & Kids
Unlock to view ASIN details and product titles
Price
$20.24
Rating
4.1
Reviews
958
Latest month sales
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