Nuby Sippy Cups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nuby Sippy Cups sales on Amazon US totaled 94,550 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $1,149,969 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 60.3% of revenue, while a typical listing is priced at $12.22. The keyword itself pulled 17,692 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the nuby sippy cups Top 50 moved 963,800 units and $11,917,763 in cumulative sales — an average of 80,317 units and $993,147 per month. Monthly throughput topped out at 99,350 units in June 2026 and dipped to 49,900 in May 2026, leaving the latest reading 35.0% higher than August 2025.
Nuby Sippy Cups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
94.5K
▼ 4.8% MoM
Monthly Revenue 2026/07
$1.1M
▼ 7.9% MoM
Top 10 Market Share 2026/07
61.3%
Nuby Sippy Cups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nuby sippy cups listing on Amazon US in July 2026 is ASIN B00MRZIFD0 (Brand: Munchkin), which sold 10,000 units at $9.99 apiece — equal to 10.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $693,140 in July 2026 — 61.3% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nuby Sippy Cups' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MRZIFD0
Munchkin Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
10K
▲ 150.0%vs. prior month
$99.9K
latest month
12-month trend
B0CRVYGYY6
The First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
8K
▲ 14.3%vs. prior month
$97.2K
latest month
12-month trend
B0F3LN98NQ
NUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
7K
▼ 30.0%vs. prior month
$99.3K
latest month
12-month trend
B0DQ63HVL1
Tommee Tippee Toddler Sippy Cup, Sporty Spout, 1-3 Years, Insulated | Pack of 2, 9oz, No Spill Two-Piece Valve, Light Blue & Orange, BPA Free
6K
▼ 14.3%vs. prior month
$71.3K
latest month
12-month trend
B0GBZ1J53N
NUK First Choice Large Learner Cup 2.0, 10 oz. Sippy Cup with Handles, Spill Proof, Leak Proof Soft Straw Cup, 2-Pack
5K
▼ 16.7%vs. prior month
$67.3K
latest month
12-month trend
B09RSJQ7MS
Nuby Clik-It Grip N' Sip Soft Spout No-Spill Training Sippy Cup with Handles - (3-Pack) 10 oz - 4+ Months - Aqua/Purple/Pink
5K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nuby Sippy Cups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NUK is the best-performing nuby sippy cups brand in July 2026, moving 20,000 units across 4 ASINs for 34.5% of Top 10 volume. The First Years follows with 12,000 units (20.7%), ahead of Munchkin on 10,000 units (17.2%).
With 5 brands splitting the Top 10 and 72.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NUK
4 ASINs in Top 10
34.5%
Units
20K
Revenue
$283.9K
Avg. price
$15.49
B0F3LN98NQ
$13.73·★4.7·4.3K revsNUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
Units sold7KB0GBZ1J53N
$12.25·★4.7·14.7K revsNUK First Choice Large Learner Cup 2.0, 10 oz. Sippy Cup with Handles, Spill Proof, Leak Proof Soft Straw Cup, 2-Pack
Units sold5KB0CLHGD922
$21.99·★4.5·1.9K revsNUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
Units sold5KB0F3L693XJ
$13.99·★4.6·7K revsNUK Learner Cup, 6+ Months, Fun Fruits and Animals, Amazon Exclusive Collection, 5 Oz, Pack of 2 – BPA Free, Soft Spout, Spill Proof Sippy Cup
Units sold3K
The First Years
2 ASINs in Top 10
20.7%
Units
12K
Revenue
$158.1K
Avg. price
$14.04
B0CRVYGYY6
$12.99·★4.5·3.8K revsThe First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Units sold8KB07Y464TQL
$15.09·★4.6·10.8K revsThe First Years Take & Toss Spill Proof Sippy Cups - Rainbow Party Pack - Reusable Toddler Cups - Kids Cups and Snap On Lids for Ages 9 Months and Up - 20 Count
Units sold4K
Munchkin
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B00MRZIFD0
$9.99·★4.7·48.5K revsMunchkin Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Units sold10K
Trending Nuby Sippy Cups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F3L693XJ booked 3K units at $13.99, with ▲ 0.0% MoM change. On the growth side, B0BFJPYW3Y leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B00MRZIFD0 close behind at ▲ 150.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3L693XJ
NUK Learner Cup, 6+ Months, Fun Fruits and Animals, Amazon Exclusive Collection, 5 Oz, Pack of 2 – BPA Free, Soft Spout, Spill Proof Sippy Cup
Price
$13.99
Rating
4.6
Reviews
7K
Latest month sales
B0BFJPYW3Y
Nuby 2 Pack No Spill Printed Thirsty Kids No-Spill Sip-it Sport Cup with Soft Spout and Lid - 12oz, 12+ Months, 2-Pack, Print May Vary
Price
$12.99
Rating
4.5
Reviews
682
Latest month sales
B00MRZIFD0
Munchkin Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
48.5K
Latest month sales
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