Notepads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Notepads sales on Amazon US totaled 305,000 units in July 2026 (▲ 15.6% vs. the prior month), generating an estimated $3,057,600 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 56.1% of revenue, while a typical listing is priced at $10.16. The keyword itself pulled 39,418 Amazon queries over the same period (▲ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the notepads Top 50 moved 3,042,900 units and $31,893,301 in cumulative sales — an average of 253,575 units and $2,657,775 per month. Monthly throughput topped out at 423,000 units in August 2025 and dipped to 129,800 in May 2026, leaving the latest reading 27.9% lower than August 2025.
Notepads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
305K
▲ 15.6% MoM
Monthly Revenue 2026/07
$3.1M
▲ 9.9% MoM
Top 10 Market Share 2026/07
52.5%
Notepads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold notepads listing on Amazon US in July 2026 is ASIN B01D8F5FKS (Brand: Post-it), which sold 30,000 units at $16.99 apiece — equal to 9.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $1,715,100 in July 2026 — 52.5% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Notepads' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01D8F5FKS
Post-it Super Sticky Notes, 3 x 3 in, Supernova Neons, 24 Pads | School Supplies and Office Supplies, 2X the Sticking Power
30K
▲ 0.0%vs. prior month
$507K
latest month
12-month trend
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
20K
▲ 185.7%vs. prior month
$167.2K
latest month
12-month trend
B00QSR9PRI
Amazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
20K
▲ 0.0%vs. prior month
$195K
latest month
12-month trend
B00QSR9URI
Amazon Basics Wide Ruled Lined Writing Note Pads for Office Supplies, 8.5" x 11.75", White, 12-Pack of 50 Perforated Sheets
20K
▼ 33.3%vs. prior month
$263.4K
latest month
12-month trend
B07DPLQMF9
Five Star Spiral Notebook + Study App, 3 Subject, College Ruled Paper, 8.5" x 11", 150 Sheets, Blue (Color May Vary) (820003NH0)
10K
▲ 233.3%vs. prior month
$47.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Notepads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing notepads brand in July 2026, moving 50,000 units across 3 ASINs for 31.3% of Top 10 volume. Post-it follows with 30,000 units (18.8%), ahead of Oxford on 20,000 units (12.5%).
With 8 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
31.3%
Units
50K
Revenue
$593.5K
Avg. price
$11.70
B00QSR9PRI
$8.99·★4.8·21.2K revsAmazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
Units sold20KB00QSR9URI
$12.61·★4.7·82K revsAmazon Basics Wide Ruled Lined Writing Note Pads for Office Supplies, 8.5" x 11.75", White, 12-Pack of 50 Perforated Sheets
Units sold20KB00QSR9KFU
$13.49·★4.7·82K revsAmazon Basics Wide Ruled Lined Writing Pads, 8.5" x 11.75", Canary, 12-Pack of 50 Perforated Sheets, Sturdy Backing
Units sold10K
Post-it
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$507K
Avg. price
$16.99
B01D8F5FKS
$16.99·★4.9·9.7K revsPost-it Super Sticky Notes, 3 x 3 in, Supernova Neons, 24 Pads | School Supplies and Office Supplies, 2X the Sticking Power
Units sold30K
Oxford
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$177.2K
Avg. price
$8.99
B00D3OR58A
$8.99·★4.8·44.5K revsOxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
Units sold20K
Trending Notepads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07DPLQMF9 booked 10K units at $4.77, with ▲ 233.3% MoM change. On the growth side, B00P9U2EM8 leads positive momentum with ▲ 300.0% MoM growth on 8K units, with B0C7RRMW6Y close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07DPLQMF9
Five Star Spiral Notebook + Study App, 3 Subject, College Ruled Paper, 8.5" x 11", 150 Sheets, Blue (Color May Vary) (820003NH0)
Price
$4.77
Rating
4.8
Reviews
11.2K
Latest month sales
B00P9U2EM8
Mead Spiral Notebook, 1 Subject, College Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary, 6 Pack (73065)
Price
$7.99
Rating
4.7
Reviews
18.5K
Latest month sales
B0C7RRMW6Y
Oxford Premium Legal Pads, 12 Pack, Premium Note Pads, 50 Jr. Legal Ruled 5" x 8" Sheets, Canary Yellow Paper with Firm Back, Small Portable Notepads
Unlock to view ASIN details and product titles
Price
$11.01
Rating
4.7
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this notepads report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card