Flash Cards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flash Cards sales on Amazon US totaled 151,200 units in July 2026 (▲ 45.3% vs. the prior month), generating an estimated $1,224,604 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 51.8% of revenue, while a typical listing is priced at $11.16. The keyword itself pulled 65,424 Amazon queries over the same period (▲ 55.6% MoM).
Zooming out to the 12-month window ending July 2026, the flash cards Top 50 moved 1,597,450 units and $14,289,965 in cumulative sales — an average of 133,121 units and $1,190,830 per month. Monthly throughput topped out at 280,700 units in August 2025 and dipped to 53,700 in May 2026, leaving the latest reading 46.1% lower than August 2025.
Flash Cards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
151.2K
▲ 45.3% MoM
Monthly Revenue 2026/07
$1.2M
▲ 24.4% MoM
Top 10 Market Share 2026/07
66.1%
Flash Cards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flash cards listing on Amazon US in July 2026 is ASIN B077K8JVW4 (Brand: Amazon Basics), which sold 30,000 units at $4.99 apiece — equal to 19.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $634,430 in July 2026 — 66.1% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flash Cards' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B077K8JVW4
Amazon Basics Heavy Weight Ruled Index Cards for Studying and Note Taking, White, 3" x 5", 300 Count (Pack of 3)
30K
▲ 50.0%vs. prior month
$149.7K
latest month
12-month trend
B00FX4VAES
Oxford Ruled Index Cards, 3" x 5", White, Lined Index Flashcards, 300 per Pack (10022) | Three banded bundles of white cards, lined on the front and blank on the back, so one card holds a question and its answer.
10K
▲ 66.7%vs. prior month
$49.2K
latest month
12-month trend
B00INBSU14
Oxford Heavyweight Ruled Index Cards, 3" x 5", White, 100 Per Pack (63500)
10K
▲ 400.0%vs. prior month
$39.1K
latest month
12-month trend
B0DZ5WN6QX
250 Count Colored Index Cards 3x5 Inch with Key Ring, 180gsm Heavy Weight Flash Cards 5 Color (50 Sheets Each) Portable Note Taking for Students, Teachers, Study Note Cards for Office School Supplies
10K
▲ 25.0%vs. prior month
$68.5K
latest month
12-month trend
B0CRYJB6GK
Airbition Talking Flash Cards for Toddlers Ages 1‑4,224 Words English Blue | Montessori Language Learning Toys with 224 Words, Pocket Speech Therapy Toys, Sensory Learning Kit, Educational Toys for Kids
10K
▲ 0.0%vs. prior month
$109.9K
latest month
12-month trend
B0DSKTZBB6
300 Count Colored Index Cards 3 x 5 Inch Ruled Index Cards, Flash Cards College Ruled for Office School Supplies and Home Organization, Durable Study To Do List Note Cards with Ruled Lines
9K
▲ 28.6%vs. prior month
$61.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flash Cards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing flash cards brand in July 2026, moving 42,000 units across 3 ASINs for 42.0% of Top 10 volume. Oxford follows with 26,000 units (26.0%), ahead of AILZFEI on 10,000 units (10.0%).
With 6 brands splitting the Top 10 and 78.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.24 to $7.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
42.0%
Units
42K
Revenue
$241.9K
Avg. price
$7.27
B077K8JVW4
$4.99·★4.7·32.5K revsAmazon Basics Heavy Weight Ruled Index Cards for Studying and Note Taking, White, 3" x 5", 300 Count (Pack of 3)
Units sold30KB00V5DQJWY
$8.37·★4.7·32.5K revsAmazon Basics Ruled Lined Index Cards for Study, Notes and Recipes, White, 3" x 5", 1,000 Count (10 Pack of 100)
Units sold7KB06XT1H3TN
$8.46·★4.7·32.5K revsAmazon Basics Ruled Lined Index Cards for Notes, Studying, Flash Cards, White, 4" x 6", 500 Count (5 Packs of 100)
Units sold5K
Oxford
3 ASINs in Top 10
26.0%
Units
26K
Revenue
$132K
Avg. price
$5.24
B00FX4VAES
$2.29·★4.7·16.5K revsOxford Ruled Index Cards, 3" x 5", White, Lined Index Flashcards, 300 per Pack (10022) | Three banded bundles of white cards, lined on the front and blank on the back, so one card holds a question and its answer.
Units sold10KB00INBSU14
$3.89·★4.8·8.1K revsOxford Heavyweight Ruled Index Cards, 3" x 5", White, 100 Per Pack (63500)
Units sold10KB09JYQZQ3V
$9.53·★4.7·4.1K revsOxford Index Cards, 3 x 5 Inches, White, Lined on Front, Blank on Back, Flashcards for School and Studying, Recipe Note Cards, 500 Count (5 Packs of 100) (40176)
Units sold6K
AILZFEI
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$68.5K
Avg. price
$6.99
B0DZ5WN6QX
$6.99·★4.8·836 revs250 Count Colored Index Cards 3x5 Inch with Key Ring, 180gsm Heavy Weight Flash Cards 5 Color (50 Sheets Each) Portable Note Taking for Students, Teachers, Study Note Cards for Office School Supplies
Units sold10K
Trending Flash Cards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06XT1H3TN booked 5K units at $8.46, with ▲ 150.0% MoM change. On the growth side, B09ZV9TX58 leads positive momentum with ▲ 700.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XT1H3TN
Amazon Basics Ruled Lined Index Cards for Notes, Studying, Flash Cards, White, 4" x 6", 500 Count (5 Packs of 100)
Price
$8.46
Rating
4.7
Reviews
32.5K
Latest month sales
B0CT8ZBYPM
Colored Index Cards 3x5, 200 Count, 180gsm Heavy Flash Cards for Studying | YIZUUN Ruled Index Cards, Heavy Note Cards for Office, College, Home Organization, 4 Color (50 Sheets Each)
Price
$6.98
Rating
4.8
Reviews
1.3K
Latest month sales
B09ZV9TX58
Skillmatics Flash Cards for Toddlers – Letters, Numbers, Shapes & Colors | Thick Flashcards, Montessori Toys, Preschool Learning Aids, Screen-Free & Educational Gift for Kids Ages 1, 2, 3, 4
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.8
Reviews
2.7K
Latest month sales
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