100 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
100 sales on Amazon US totaled 243,350 units in July 2026 (▼ 22.0% vs. the prior month), generating an estimated $7,749,363 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.9% of unit volume and 72.6% of revenue, while a typical listing is priced at $156.73. The keyword itself pulled 31,724 Amazon queries over the same period (▼ 35.1% MoM).
Zooming out to the 12-month window ending July 2026, the 100 Top 50 moved 2,338,850 units and $67,735,845 in cumulative sales — an average of 194,904 units and $5,644,654 per month. Monthly throughput topped out at 311,900 units in June 2026 and dipped to 126,900 in May 2026, leaving the latest reading 91.6% higher than August 2025.
100 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
243.3K
▼ 22.0% MoM
Monthly Revenue 2026/07
$7.7M
▼ 27.7% MoM
Top 10 Market Share 2026/07
78.9%
100 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 100 listing on Amazon US in July 2026 is ASIN B01B8R6PF2 (Brand: Amazon Basics), which sold 60,000 units at $25.99 apiece — equal to 24.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 192,000 units and $5,626,460 in July 2026 — 78.9% of unit volume and 72.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '100' on Amazon
July 2026
Is 78.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01B8R6PF2
Amazon Basics 100-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Shelf Life, Reliable
60K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0DWFLY18Y
Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B00G6QHYZ6
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 76 Servings, 5 lb
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07B6ZN7P8
LeapFrog Learning Friends 100 Words Book
10K
▲ 0.0%vs. prior month
$197.9K
latest month
12-month trend
B0GWFF75Z5
Pocket Hose Ballistic 100 FT Expandable Garden Hose, No-Kink, As Seen on TV | Anti-burst sleeve reinforced with bulletproof fiber, 360° swiveling pocket pivot connector, lightweight compact design
10K
▲ 0.0%vs. prior month
$981.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 100 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing 100 brand in July 2026, moving 60,000 units across 1 ASIN for 31.3% of Top 10 volume. ANUA follows with 40,000 units (20.8%), ahead of Elizavecca on 30,000 units (15.6%).
With 10 brands splitting the Top 10 and 67.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
31.3%
Units
60K
Revenue
$1.6M
Avg. price
$25.99
B01B8R6PF2
$25.99·★4.7·950.4K revsAmazon Basics 100-Pack AA Alkaline Batteries, 1.5 Volt, 10-Year Shelf Life, Reliable
Units sold60K
ANUA
1 ASIN in Top 10
20.8%
Units
40K
Revenue
$919.2K
Avg. price
$24.00
B0DWFLY18Y
$24.00·★4.6·4.9K revsAnua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
Elizavecca
1 ASIN in Top 10
15.6%
Units
30K
Revenue
$203.1K
Avg. price
$6.99
B01I2ZQJSG
$6.99·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
Trending 100 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DMF4CYDW booked 6K units at $19.99, with ▼ 14.3% MoM change. On the growth side, B01I2ZQJSG leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0FQ4S9CSM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMF4CYDW
U-100 1mL/cc 31G 5/16 inch (8mm) Individual Pack of 100
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B0FQ4S9CSM
U-100 syringes with needle - 1ml 31G ( 31 gauge ) 5/16 inch syringe with needles scale in 100 units , 1 ml / 1cc Pack of 100 ( 100Pack )
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.3
Reviews
131
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this 100 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card