Notepad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Notepad sales on Amazon US totaled 360,000 units in July 2026 (▲ 21.3% vs. the prior month), generating an estimated $3,358,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 55.3% of revenue, while a typical listing is priced at $9.40. The keyword itself pulled 50,075 Amazon queries over the same period (▲ 22.1% MoM).
Zooming out to the 12-month window ending July 2026, the notepad Top 50 moved 3,637,300 units and $33,912,908 in cumulative sales — an average of 303,108 units and $2,826,076 per month. Monthly throughput topped out at 631,000 units in August 2025 and dipped to 163,300 in May 2026, leaving the latest reading 42.9% lower than August 2025.
Notepad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360K
▲ 21.3% MoM
Monthly Revenue 2026/07
$3.4M
▲ 21.0% MoM
Top 10 Market Share 2026/07
52.8%
Notepad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold notepad listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 13.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $1,857,100 in July 2026 — 52.8% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Notepad' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B003O2RXUQ
Five Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
20K
▲ 100.0%vs. prior month
$139.4K
latest month
12-month trend
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
20K
▲ 185.7%vs. prior month
$167.2K
latest month
12-month trend
B00QSR9PRI
Amazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
20K
▲ 0.0%vs. prior month
$195K
latest month
12-month trend
B00QSR9URI
Amazon Basics Wide Ruled Lined Writing Note Pads for Office Supplies, 8.5" x 11.75", White, 12-Pack of 50 Perforated Sheets
20K
▼ 33.3%vs. prior month
$263.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Notepad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing notepad brand in July 2026, moving 50,000 units across 1 ASIN for 26.3% of Top 10 volume. Amazon Basics follows with 50,000 units (26.3%), ahead of Five Star on 30,000 units (15.8%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.87 to $11.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
1 ASIN in Top 10
26.3%
Units
50K
Revenue
$599.5K
Avg. price
$9.99
B082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50K
Amazon Basics
3 ASINs in Top 10
26.3%
Units
50K
Revenue
$593.5K
Avg. price
$11.70
B00QSR9PRI
$8.99·★4.8·21.2K revsAmazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
Units sold20KB00QSR9URI
$12.61·★4.7·82K revsAmazon Basics Wide Ruled Lined Writing Note Pads for Office Supplies, 8.5" x 11.75", White, 12-Pack of 50 Perforated Sheets
Units sold20KB00QSR9KFU
$13.49·★4.7·82K revsAmazon Basics Wide Ruled Lined Writing Pads, 8.5" x 11.75", Canary, 12-Pack of 50 Perforated Sheets, Sturdy Backing
Units sold10K
Five Star
2 ASINs in Top 10
15.8%
Units
30K
Revenue
$187.1K
Avg. price
$5.87
B003O2RXUQ
$6.97·★4.8·36.2K revsFive Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
Units sold20KB07DPLQMF9
$4.77·★4.8·11.2K revsFive Star Spiral Notebook + Study App, 3 Subject, College Ruled Paper, 8.5" x 11", 150 Sheets, Blue (Color May Vary) (820003NH0)
Units sold10K
Trending Notepad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00P9U2EIM booked 20K units at $9.49, with ▲ 185.7% MoM change. On the growth side, B00P9U2EM8 leads positive momentum with ▲ 300.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
Price
$9.49
Rating
4.8
Reviews
9.1K
Latest month sales
B07DPLQMF9
Five Star Spiral Notebook + Study App, 3 Subject, College Ruled Paper, 8.5" x 11", 150 Sheets, Blue (Color May Vary) (820003NH0)
Price
$4.77
Rating
4.8
Reviews
11.2K
Latest month sales
B00P9U2EM8
Mead Spiral Notebook, 1 Subject, College Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary, 6 Pack (73065)
Unlock to view ASIN details and product titles
Price
$7.24
Rating
4.7
Reviews
18.5K
Latest month sales
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