Hollister Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hollister sales on Amazon US totaled 30,950 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $772,223 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.5% of unit volume and 52.6% of revenue, while a typical listing is priced at $30.49. The keyword itself pulled 37,820 Amazon queries over the same period (▼ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the hollister Top 50 moved 358,650 units and $9,430,558 in cumulative sales — an average of 29,888 units and $785,880 per month. Monthly throughput topped out at 43,700 units in December 2025 and dipped to 16,700 in May 2026, leaving the latest reading 10.7% higher than August 2025.
Hollister Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.9K
▼ 11.3% MoM
Monthly Revenue 2026/07
$772.2K
▼ 12.5% MoM
Top 10 Market Share 2026/07
59.5%
Hollister Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hollister listing on Amazon US in July 2026 is ASIN B0CYC5JF8M (Brand: Trendy Queen), which sold 4,000 units at $6.99 apiece — equal to 12.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 18,400 units and $405,914 in July 2026 — 59.5% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hollister' on Amazon
July 2026









Is 59.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0CYC5JF8M
Trendy Queen Womens Fitted Short Sleeve Shirt Buttery Soft Top Stretchy Tee
4K
▼ 20.0%vs. prior month
$28.3K
latest month
12-month trend

B01GONK8JE
Hollister Wave Women Eau De Parfum, 3.4 Ounce
3K
▲ 0.0%vs. prior month
$56.1K
latest month
12-month trend

B01GONKCVS
Hollister Wave Men Eau De Toilette, 3.4 Ounce, Multi, 100 ml
3K
▼ 25.0%vs. prior month
$56.9K
latest month
12-month trend

B0B3LWGP36
BAMBOO COOL Men's Cooling Underwear Ultra Soft Breathable Boxer Briefs Pack
2K
▼ 33.3%vs. prior month
$102.9K
latest month
12-month trend

B0DXBYDK56
Trendy Queen Women's 2 Piece Matching Summer Lounge Set with Pockets
2K
▼ 33.3%vs. prior month
$70K
latest month
12-month trend

B001K1PMEM
Hollister 79300 Adapt Skin Barrer Paste, 2.1 oz Tube – Ostomy Paste, Ostomy Supplies.
1K
▲ 11.1%vs. prior month
$13K
latest month
12-month trend
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Best Hollister Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hollister is the best-performing hollister brand in July 2026, moving 10,400 units across 7 ASINs for 56.5% of Top 10 volume. Trendy Queen follows with 6,000 units (32.6%), ahead of BAMBOO COOL on 2,000 units (10.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.99 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hollister
7 ASINs in Top 10
56.5%
Units
10.4K
Revenue
$204.7K
Avg. price
$21.66

B01GONK8JE
$22.50·★4.5·5.7K revsHollister Wave Women Eau De Parfum, 3.4 Ounce
Units sold3K
B01GONKCVS
$21.99·★4.6·7.7K revsHollister Wave Men Eau De Toilette, 3.4 Ounce, Multi, 100 ml
Units sold3K
B001K1PMEM
$13.26·★4.6·545 revsHollister 79300 Adapt Skin Barrer Paste, 2.1 oz Tube – Ostomy Paste, Ostomy Supplies.
Units sold1K
B0195KJNBW
$18.08·★4.7·1.8K revsHollister 7737 Adapt Medical Adhesive Remover Spray, 1.7 oz. – Adhesive Remover for Skin, Medical Supplies | Adhesive Remover for Skin, Medical Supplies, Alcohol-Free Ostomy Supplies
Units sold1K
B00321SP2O
$16.70·★4.8·832 revsHollister 7760 Adapt Universal Remover Wipes, Pack of 50 – Adhesive Remover for Skin, Medical Supplies | Adhesive Remover for Skin, Medical Supplies
Units sold800
B001CXZDJ2
$26.85·★4.6·1K revsHollister 7717-EA m9 Odor Eliminator Drops, Unscented, Bottle, 8 oz | Ostomy Drops, Ostomy Supplies, Odor Neutralizer, Odor Drops for Ostomy Pouch
Units sold800
B07D7J8QW8
$32.24·★4.7·503 revsHollister 79402 CeraPlus Barrier Extenders, 3-Piece Configuration | Conforms to Body Movements, Thin & Flexible Skin Adhesive, Barrier Tape
Units sold800
Trendy Queen
2 ASINs in Top 10
32.6%
Units
6K
Revenue
$98.3K
Avg. price
$20.99

B0CYC5JF8M
$6.99·★4.4·5.3K revsTrendy Queen Womens Fitted Short Sleeve Shirt Buttery Soft Top Stretchy Tee
Units sold4K
B0DXBYDK56
$34.99·★4.1·2.7K revsTrendy Queen Women's 2 Piece Matching Summer Lounge Set with Pockets
Units sold2K
BAMBOO COOL
1 ASIN in Top 10
10.9%
Units
2K
Revenue
$102.9K
Avg. price
$49.99

B0B3LWGP36
$49.99·★4.6·9.8K revsBAMBOO COOL Men's Cooling Underwear Ultra Soft Breathable Boxer Briefs Pack
Units sold2K
Trending Hollister Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DDK6FF41 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07DCDB814 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DDK6FF41
HeSaYep Women's Sweatpants Wide Leg Baggy Fleece Lined Sweat Pants
Price
$30.99
Rating
4.3
Reviews
916
Latest month sales

B07DCDB814
Hollister Festival Vibes Eau de Toilette Spray for Men, 3.4 Ounce
Price
$20.88
Rating
4.7
Reviews
1.4K
Latest month sales

B0016N4ZSI
Hollister 8531 Premier 1-Piece 12” Drainable Ostomy Pouch & Flat Flextend Skin Barrier with Adhesive Border, 10 Pack, Ultra-Clear, Cut-to-Fit up to 2-1/2” | Colostomy Pouch,Transparent,NonSterile,Flextend Extended Wear with Tape,One-Piece System,12 Inch Length
Unlock to view ASIN details and product titles
Price
$49.84
Rating
4.6
Reviews
52
Latest month sales
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