Sketchbook Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sketchbook sales on Amazon US totaled 94,700 units in July 2026 (▲ 10.6% vs. the prior month), generating an estimated $1,016,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 62.8% of revenue, while a typical listing is priced at $11.06. The keyword itself pulled 123,390 Amazon queries over the same period (▲ 53.7% MoM).
Zooming out to the 12-month window ending July 2026, the sketchbook Top 50 moved 1,367,450 units and $15,295,652 in cumulative sales — an average of 113,954 units and $1,274,638 per month. Monthly throughput topped out at 256,000 units in December 2025 and dipped to 45,350 in May 2026, leaving the latest reading 44.0% lower than August 2025.
Sketchbook Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
94.7K
▲ 10.6% MoM
Monthly Revenue 2026/07
$1M
▲ 9.8% MoM
Top 10 Market Share 2026/07
59.1%
Sketchbook Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sketchbook listing on Amazon US in July 2026 is ASIN B08TLK1ZSV (Brand: Fuxi), which sold 10,000 units at $9.99 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $638,360 in July 2026 — 59.1% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sketchbook' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08TLK1ZSV
Fuxi 9" x 12" Sketch Book_Top Spiral Bound Sketchbook_100Sheets 68lb/100gsm | Art Sketch Pads for Drawing, Acid-Free Drawing Paper Pad for Kids, Students, Artists & Beginners, Art Supplies for Adults
10K
▲ 11.1%vs. prior month
$101.8K
latest month
12-month trend
B0B19J9FZM
Soucolor Sketch Book 9" x 12", 100 Sheets Kids Art Sketchbook Drawing Pad | 68lb Acid-Free, Fine-Texture Paper, Top Spiral for Lay-Flat, Gift for Teens Girls Boys Beginners Adults, School Art Supplies
10K
▲ 0.0%vs. prior month
$92.8K
latest month
12-month trend
B0DF77698M
9" x 12" Sketch Book, 2-Pack 50 Sheets Spiral Bound Art Sketchbook Notebook | Acid Free Artist Drawing Book Paper, Art Supplies for Adults Kids, Coloring Book, Sketch Paper for Drawing Coloring Sketching
10K
▲ 0.0%vs. prior month
$103.1K
latest month
12-month trend
B0B7N2Q1NQ
Caliart 176PCS Art Supplies Sketching Kit, 100 Sheets 3-Color Sketch Book | Graphite Colored Charcoal Watercolor & Metallic Pencils, Drawing Supplies Set Gifts for Adults Teens Girls Boys Kids
6K
▲ 20.0%vs. prior month
$149.9K
latest month
12-month trend
B0BHH42JZ1
DSTELIN Blank Spiral Notebook, 2-Pack, Soft Cover, Sketch book, 100 Pages / 50 Sheets, 7.5 inch x 5.1 inch, 100GSM, (Black)
5K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B0CNZ6X6T2
SuFly Sketch Book 9x12, 100-Sheet Drawing Paper Pad, 68lb/100gsm, Acid-Free | Top Spiral Sketchbook, Sketch Pads for Drawing, Art Supplies for Kids & Adults, Art Class Gift for Beginners, Artists & Teens
3K
▲ 200.0%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sketchbook Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hapikalor is the best-performing sketchbook brand in July 2026, moving 13,000 units across 2 ASINs for 23.2% of Top 10 volume. Fuxi follows with 10,000 units (17.9%), ahead of Soucolor on 10,000 units (17.9%).
Volume is spread across 9 brands, with the top three holding 58.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.74 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hapikalor
2 ASINs in Top 10
23.2%
Units
13K
Revenue
$125.3K
Avg. price
$8.74
B0DF77698M
$9.99·★4.8·2.3K revs9" x 12" Sketch Book, 2-Pack 50 Sheets Spiral Bound Art Sketchbook Notebook | Acid Free Artist Drawing Book Paper, Art Supplies for Adults Kids, Coloring Book, Sketch Paper for Drawing Coloring Sketching
Units sold10KB0FS61GHFV
$7.49·★4.7·472 revsMixed Media Sketchbook 9"x12" Multimedia Sketchbook, 30 Sheets Sketch Book | Top Spiral Bound Sketch Book, 98lb/160gsm Mixed Media Paper, Watercolor Paper Sketch Pads for Drawing, Painting, Art Supplies
Units sold3K
Fuxi
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$101.8K
Avg. price
$9.99
B08TLK1ZSV
$9.99·★4.8·16.8K revsFuxi 9" x 12" Sketch Book_Top Spiral Bound Sketchbook_100Sheets 68lb/100gsm | Art Sketch Pads for Drawing, Acid-Free Drawing Paper Pad for Kids, Students, Artists & Beginners, Art Supplies for Adults
Units sold10K
Soucolor
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$92.8K
Avg. price
$8.99
B0B19J9FZM
$8.99·★4.8·10K revsSoucolor Sketch Book 9" x 12", 100 Sheets Kids Art Sketchbook Drawing Pad | 68lb Acid-Free, Fine-Texture Paper, Top Spiral for Lay-Flat, Gift for Teens Girls Boys Beginners Adults, School Art Supplies
Units sold10K
Trending Sketchbook Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CNZ6X6T2 booked 3K units at $9.99, with ▲ 200.0% MoM change. On the growth side, B0D3F2YZ4D leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNZ6X6T2
SuFly Sketch Book 9x12, 100-Sheet Drawing Paper Pad, 68lb/100gsm, Acid-Free | Top Spiral Sketchbook, Sketch Pads for Drawing, Art Supplies for Kids & Adults, Art Class Gift for Beginners, Artists & Teens
Price
$9.99
Rating
4.8
Reviews
2.6K
Latest month sales
B07T3NGD8B
UCreate Poly Cover Sketch Book, Heavyweight, 9" x 12", Black, 75 Sheets | Supports classroom learning, crafts and creative activities
Price
$7.29
Rating
4.8
Reviews
9.4K
Latest month sales
B0D3F2YZ4D
Utron 9"x12" Sketchbook Drawing, Top Spiral Sketching Pad, 100GSM/68LB Acid Free Art Sketching Pad, Drawing Paper, Beginner Artist (50 Sheets, White)
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.8
Reviews
416
Latest month sales
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