Notebook Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Notebook Paper sales on Amazon US totaled 517,000 units in July 2026 (▲ 120.5% vs. the prior month), generating an estimated $4,411,530 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 43.7% of revenue, while a typical listing is priced at $9.49. The keyword itself pulled 133,934 Amazon queries over the same period (▲ 171.2% MoM).
Zooming out to the 12-month window ending July 2026, the notebook paper Top 50 moved 3,911,100 units and $35,776,465 in cumulative sales — an average of 325,925 units and $2,981,372 per month. Monthly throughput topped out at 1,306,000 units in August 2025 and dipped to 109,050 in May 2026, leaving the latest reading 60.4% lower than August 2025.
Notebook Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
517K
▲ 120.5% MoM
Monthly Revenue 2026/07
$4.4M
▲ 102.6% MoM
Top 10 Market Share 2026/07
50.3%
Notebook Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold notebook paper listing on Amazon US in July 2026 is ASIN B01LYHE49W (Brand: Amazon Basics), which sold 60,000 units at $10.68 apiece — equal to 11.6% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $1,929,500 in July 2026 — 50.3% of unit volume and 43.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Notebook Paper' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01LYHE49W
Amazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
60K
▲ 20.0%vs. prior month
$692.4K
latest month
12-month trend
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
50K
▲ 733.3%vs. prior month
$99.5K
latest month
12-month trend
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B00005C55O
Mead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
20K
▲ 400.0%vs. prior month
$89.6K
latest month
12-month trend
B004K6LHF2
Five Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May Vary) (72565)
20K
▲ 100.0%vs. prior month
$59.4K
latest month
12-month trend
B003O2RXUQ
Five Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
20K
▲ 100.0%vs. prior month
$139.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Notebook Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mead is the best-performing notebook paper brand in July 2026, moving 100,000 units across 4 ASINs for 38.5% of Top 10 volume. Amazon Basics follows with 80,000 units (30.8%), ahead of Five Star on 40,000 units (15.4%).
With 5 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $9.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mead
4 ASINs in Top 10
38.5%
Units
100K
Revenue
$461.1K
Avg. price
$5.83
B00006IDM7
$1.99·★4.8·15.6K revsMead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Units sold50KB00005C55O
$4.49·★4.8·10.4K revsMead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
Units sold20KB00P9U2EIM
$9.49·★4.8·9.1K revsMead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
Units sold20KB071NRXVBP
$7.33·★4.8·15.6K revsMead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble, 3 Pack (38301)
Units sold10K
Amazon Basics
2 ASINs in Top 10
30.8%
Units
80K
Revenue
$887.4K
Avg. price
$9.84
B01LYHE49W
$10.68·★4.8·57K revsAmazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
Units sold60KB00QSR9PRI
$8.99·★4.8·21.2K revsAmazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
Units sold20K
Five Star
2 ASINs in Top 10
15.4%
Units
40K
Revenue
$198.8K
Avg. price
$4.97
B004K6LHF2
$2.97·★4.7·6.4K revsFive Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May Vary) (72565)
Units sold20KB003O2RXUQ
$6.97·★4.8·36.2K revsFive Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
Units sold20K
Trending Notebook Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00006IDM7 booked 50K units at $1.99, with ▲ 733.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Price
$1.99
Rating
4.8
Reviews
15.6K
Latest month sales
B00005C55O
Mead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
Price
$4.49
Rating
4.8
Reviews
10.4K
Latest month sales
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.8
Reviews
9.1K
Latest month sales
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