Birthday Cards For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Cards For Men sales on Amazon US totaled 108,300 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $909,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 51.8% of revenue, while a typical listing is priced at $8.15. The keyword itself pulled 43,628 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the birthday cards for men Top 50 moved 1,233,600 units and $10,672,368 in cumulative sales — an average of 102,800 units and $889,364 per month. Monthly throughput topped out at 124,000 units in November 2025 and dipped to 55,600 in May 2026, leaving the latest reading 16.8% higher than August 2025.
Birthday Cards For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.3K
▲ 0.7% MoM
Monthly Revenue 2026/07
$909.8K
▼ 0.5% MoM
Top 10 Market Share 2026/07
47.1%
Birthday Cards For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday cards for men listing on Amazon US in July 2026 is ASIN B0BBWGCJ46 (Brand: Rosa Vila), which sold 8,000 units at $14.99 apiece — equal to 7.4% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $471,150 in July 2026 — 47.1% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Cards For Men' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BBWGCJ46
Funny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
8K
▲ 33.3%vs. prior month
$118K
latest month
12-month trend
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
7K
▲ 16.7%vs. prior month
$66.4K
latest month
12-month trend
B07BJ68K16
Hallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
6K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0C7PXW18H
24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family, Kids, Friends, Work & Office Celebrations.
5K
▲ 0.0%vs. prior month
$33.5K
latest month
12-month trend
B0CFQ78QPC
MZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
5K
▲ 25.0%vs. prior month
$48.9K
latest month
12-month trend
B0GKY4S1GL
IDU Birthday Card Gifts for Husband Wife Men Women | Happy Birthday Cards Gifts Decorations for Men Women Him Her Boyfriend Girlfriend Couple
5K
▲ 25.0%vs. prior month
$32.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Birthday Cards For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rosa Vila is the best-performing birthday cards for men brand in July 2026, moving 8,000 units across 1 ASIN for 15.7% of Top 10 volume. Ovrrcame follows with 7,000 units (13.7%), ahead of Hallmark on 6,000 units (11.8%).
Volume is spread across 10 brands, with the top three holding 41.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rosa Vila
1 ASIN in Top 10
15.7%
Units
8K
Revenue
$118K
Avg. price
$14.99
B0BBWGCJ46
$14.99·★4.7·2.2K revsFunny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
Units sold8K
Ovrrcame
1 ASIN in Top 10
13.7%
Units
7K
Revenue
$66.4K
Avg. price
$9.98
B0F88FJ56K
$9.98·★4.8·1.3K revsA little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
Units sold7K
Hallmark
1 ASIN in Top 10
11.8%
Units
6K
Revenue
$71.9K
Avg. price
$11.99
B07BJ68K16
$11.99·★4.6·9.2K revsHallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
Units sold6K
Trending Birthday Cards For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DGCN8NB4 booked 3K units at $5.99, with ▲ 0.0% MoM change. On the growth side, B0GVYD14SB leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B01LZO63HA close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGCN8NB4
Funny 70th Birthday Card Gifts Decorations for Women Men | 70 Year Old Card with Handwritten Message and Envelope, Humor Gift for Dad Mom Friends Family
Price
$5.99
Rating
4.8
Reviews
1.1K
Latest month sales
B0GVYD14SB
Funny Birthday Card for Men Women, Humor Birthday Card Gift for Friends Bestie Coworkers Loved Ones, Unique Joke Cards for Him Her
Price
$5.99
Rating
4.7
Reviews
47
Latest month sales
B01LZO63HA
Hallmark Birthday Card for Him (Extra Attention), Color Band Cake (0499RZB1194)
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.8
Reviews
3.8K
Latest month sales
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