Nioxin System 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nioxin System 2 sales on Amazon US totaled 233,700 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $15,001,466 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.6% of unit volume and 78.9% of revenue, while a typical listing is priced at $45.84. The keyword itself pulled 16,969 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the nioxin system 2 Top 50 moved 2,718,250 units and $182,372,836 in cumulative sales — an average of 226,521 units and $15,197,736 per month. Monthly throughput topped out at 289,700 units in June 2026 and dipped to 141,500 in May 2026, leaving the latest reading 10.8% higher than August 2025.
Nioxin System 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
233.7K
▼ 19.3% MoM
Monthly Revenue 2026/07
$15M
▼ 16.4% MoM
Top 10 Market Share 2026/07
70.6%
Nioxin System 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nioxin system 2 listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 38.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 165,000 units and $11,836,100 in July 2026 — 70.6% of unit volume and 78.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nioxin System 2' on Amazon
July 2026
Is 70.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B00LTZEEGQ
Nutrafol Men Hair Growth Supplements, Ages 18-49
30K
▲ 0.0%vs. prior month
$2.6M
latest month
12-month trend
B09H3RK75S
hims Thick Fix Shampoo, Saw Palmetto, Eucalyptus, 2 Pack, 6.4 fl oz | Saw Palmetto for Healthy Hair Growth and Thickening, Scalp Cleansing, Vegan, Sulfate-Free, and Cruelty-Free
9K
▼ 10.0%vs. prior month
$225K
latest month
12-month trend
B0DHSRJJ6H
Rogaine Men's Thickening 2 in 1 Shampoo + Conditioner, Hair Thickening Shampoo & Conditioner with Rosemary Oil, Keratin & Citric Acid Leaves Hair Visibly Thicker, Not Minoxidil, 8.4 fl. oz
8K
▲ 60.0%vs. prior month
$102K
latest month
12-month trend
B005NOPU2G
NIOXIN System 2 | Scalp Care | Shampoo | Hair Thickening | For Natural Hair | Scalp Health | For Natural Hair with Progressed Thinning | Cleanse & Boost Hair Density with Niacinamide & Biotin
6K
▼ 40.0%vs. prior month
$283.1K
latest month
12-month trend
B005EUATLQ
NIOXIN System 2 | Scalp Care | Shampoo | Hair Thickening | For Natural Hair | Scalp Health | For Natural Hair with Progressed Thinning | Cleanse & Boost Hair Density with Niacinamide & Biotin
5K
▼ 28.6%vs. prior month
$135K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nioxin System 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing nioxin system 2 brand in July 2026, moving 124,000 units across 3 ASINs for 75.2% of Top 10 volume. NIOXIN follows with 15,000 units (9.1%), ahead of HIMS & HERS on 9,000 units (5.5%).
With 6 brands splitting the Top 10 and 89.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.00 to $73.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
3 ASINs in Top 10
75.2%
Units
124K
Revenue
$10.7M
Avg. price
$73.33
B07QZ5CTTF
$88.00·★4.1·15.5K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+
Units sold90KB00LTZEEGQ
$88.00·★3.9·5.8K revsNutrafol Men Hair Growth Supplements, Ages 18-49
Units sold30KB0B4T73DPG
$44.00·★4.4·2.7K revsNutrafol Conditioner, Physician-formulated for Thinning Hair, Moisturizing, Strengthening and Color Safe, Lightweight Protection
Units sold4K
NIOXIN
3 ASINs in Top 10
9.1%
Units
15K
Revenue
$570.1K
Avg. price
$39.33
B005NOPU2G
$53.00·★4.6·18.2K revsNIOXIN System 2 | Scalp Care | Shampoo | Hair Thickening | For Natural Hair | Scalp Health | For Natural Hair with Progressed Thinning | Cleanse & Boost Hair Density with Niacinamide & Biotin
Units sold6KB005EUATLQ
$27.00·★4.6·18.2K revsNIOXIN System 2 | Scalp Care | Shampoo | Hair Thickening | For Natural Hair | Scalp Health | For Natural Hair with Progressed Thinning | Cleanse & Boost Hair Density with Niacinamide & Biotin
Units sold5KB07F1Y2T3V
$38.00·★4.2·4K revsNIOXIN System Kits | Scalp + Hair Thickening | 1 Month Supply | Natural, Colored & Damaged Hair with Light to Progressed Thinning | Strengthen & Boost Hair Density with Niacinamide & Biotin
Units sold4K
HIMS & HERS
1 ASIN in Top 10
5.5%
Units
9K
Revenue
$225K
Avg. price
$25.00
B09H3RK75S
$25.00·★4.4·3.1K revshims Thick Fix Shampoo, Saw Palmetto, Eucalyptus, 2 Pack, 6.4 fl oz | Saw Palmetto for Healthy Hair Growth and Thickening, Scalp Cleansing, Vegan, Sulfate-Free, and Cruelty-Free
Units sold9K
Trending Nioxin System 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DHSRJJ6H booked 8K units at $14.49, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHSRJJ6H
Rogaine Men's Thickening 2 in 1 Shampoo + Conditioner, Hair Thickening Shampoo & Conditioner with Rosemary Oil, Keratin & Citric Acid Leaves Hair Visibly Thicker, Not Minoxidil, 8.4 fl. oz
Price
$14.49
Rating
4.2
Reviews
1.6K
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
B0G71ZSNCC
5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment – Revitalize Hair Follicles & Regrow Thicker, Fuller Hair – Hair Loss Solution - 2 Packs
Unlock to view ASIN details and product titles
Price
$18.69
Rating
4.2
Reviews
1.9K
Latest month sales
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